Newsletter Veteran Joins The Pohly Company to Head Fuel Publishing Business Unit.
BOSTON -- Bill Dugan William H. Dugan (born June 5, 1959 in Hornell, New York) is a former professional American football offensive lineman in the NFL for the Seattle Seahawks, Minnesota Vikings, and the New York Giants. , former marketing director of the largest paid-subscription health newsletter in the world, has joined The Pohly Company as vice president and general manager of Fuel Publishing, a new business unit created as part of a larger growth plan at the company. The Pohly Company is a customer communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. that provides marketing and publishing services to brands, associations, and magazine publishers across the U.S.
Dugan is responsible for converting "Fuel," a free newsletter focused on improving customer communication strategies, into a paid-subscription publication. Dugan is also responsible for developing additional newsletter products and services targeting those who seek unconventional wisdom from experts in the fields of marketing, communications, association management, and human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. .
"Bill is the real deal. During his 18 years in the newsletter business, he has developed successful B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.
B2B - business to business newsletters from scratch and grown existing families of newsletters. He is the perfect leader to take the helm of 'Fuel' and migrate the publication's platform to a subscriber-supported business," said Diana Pohly, president of The Pohly Company.
Prior to joining Pohly, Dugan worked for nine years at Briefings Publishing Group (formerly Georgetown Publishing House) in Alexandria, Va., most recently as Group Publisher. In that role, he produced nine business advice newsletters, including "American Speaker," "Communication Briefings," and "The Organized Executive."
During Dugan's tenure as publisher of Aram Bakshian's public-speaking newsletter "American Speaker," the newsletter received a first-place journalism prize for unique and powerful advice from the Newsletter and Electronic Publishers Association.
From 1988 to 1997, Dugan was director of marketing at the Center for Science in the Public Interest (CSPI CSPI Center for Science in the Public Interest
CSPI Corporate Service Price Index
CSPI Cumulative Schedule Performance Index ) in Washington, D.C., where he increased the circulation of "Nutrition Action Healthletter" from 100,000 to over 1 million, making it the largest paid-subscription health newsletter in the world.
Dugan also served as publisher of Letitia Baldrige's business etiquette etiquette, name for the codes of rules governing social or diplomatic intercourse. These codes vary from the more or less flexible laws of social usage (differing according to local customs or taboos) to the rigid conventions of court and military circles, and they newsletter, "Executive Advantage." Baldrige was Jackie Kennedy's chief of staff and social secretary to the White House during John F. Kennedy's presidency.
Dugan has received numerous awards for his work, including the MAXI max·i
n. pl. max·is
A long skirt, coat, or dress that usually extends to or just past the ankles.
1. Award from the Direct Marketing Association of Washington, and the Axel Andersson E. Axel Andersson (born June 19, 1887 - died August 17, 1951) was a Swedish athlete. He competed at the 1908 Summer Olympics in London.
In the 1500 metres, Andersson placed sixth of seven in his initial semifinal heat and did not advance to the final. Award from "Target Marketing" magazine, both awarded for a direct mail package designed to boost circulation of "Nutrition Action Healthletter."
He received a bachelor of arts degree in political science from The George Washington University George Washington University, at Washington, D.C.; coeducational; chartered 1821 as Columbian College (one of the first nonsectarian colleges), opened 1822, became a university in 1873, renamed 1904. in Washington, D.C. Dugan is a native of Weymouth, Mass., and now resides in Hanover, Mass.
The Pohly Company specializes in customer communications, creating and advancing marketing and publishing programs that drive emotional relationships with a company's customers and best prospects. The company works with world-class brands, major associations and magazine publishers, including Continental Airlines, Coca-Cola FoodService, UAW-General Motors, Western Union, the Boston Society of Architects, and the Direct Marketing Association.
For more information, visit www.pohlyco.com.