Newsletter Offers Information On Marketing Compliance.

Need help on marketing compliance issues? Bank Marketing and Compliance Alert, an eight-page monthly newsletter published by A.S. Pratt & Sons, provides the answers. The newsletter is designed to provide the latest and most useful compliance help and industry information for the bank marketing specialist.

A few of the topics covered in recent issues include insurance sales, identity theft, credit card solicitations, trust referrals and finder's fees and brick-and-mortar vs. online delivery.

The Alert was developed with ABA/BMA guidance specifically to meet the needs of bank marketing specialists. It features regular compliance guidance by Jennifer McCollough, a well-known bank compliance expert.

The newsletter provides both marketing ideas as well as guidance on the compliance issues associated with each idea. Each issue covers such marketing considerations as profitability, pricing, sales and service culture, distribution, promotion, planning and positioning--all while integrating compliance considerations right along with the marketing steps.

The Alert is endorsed and recommended by the BMA and ABA. The price is $325 a year.