Newshare Corp. joins ad industry's interactive alliance; says its Clickshare system will support "CASIE" guidelines.

WILLIAMSTOWN, Mass.--(BUSINESS WIRE)--Nov. 11, 1995--Newshare Corp., developer of the Clickshare tracking and transaction system, said Monday it had joined the Interactive Alliance, an advertising-industry consortium developing Internet audience-measurement standards.

The company also said it will support privacy and other guidelines contained in an industry white paper developed by the Coalition for Advertising Supported Information and Entertainment (CASIE). CASIE's members control the majority of the $150 billion U.S. advertising market.

"The addition of Clickshare adds strength to The Interactive Alliance," said Marshall L. Snyder, executive vice president, Arbitron NewMedia and an alliance founder. "Their business proposition has the potential to generate large number of identified web users."

Newshare Corp. is alpha-testing its Clickshare system, which enables Internet publishers to cooperate in generating and sharing content revenues. The absence of a micro-transaction information standard has prevented many publishers from using the World Wide Web so far.

Under Clickshare each consumer chooses a most-trusted publisher to whom to identify himself/herself and Clickshare will never see the names. That publisher and user determine how the user's name and demographic information may be used.

Simplifying Information Access

Clickshare enables the anonymous tracing of individual users as they jump among unrelated Internet sites, and offers a facility to settle information transactions down to as little as 10 cents. Clickshare requires no special user software and simplifies user access to information by rendering multiple registration at Web sites unnecessary.

About The Participants

Newshare Corp. was founded in September 1994 by a veteran publisher, a university technologist and a marketing executive as the Internet's first new brokerage, with a goal of building a free market for digital information among independent publishers and their users. Its first product is Clickshare. Williamstown, Mass.-based Newshare is privately funded.

Next Century Media is a team of advertising and media-research executives committed to maximizing the effectiveness of Interactive Media worldwide for advertisers, agencies, network operators, content providers and consumers. Next Century Media clients include advertisers and agencies collectively representing over $23 billion in annual advertising investments, plus a large number of network operators.

Arbitron NewMedia, a unit of the Arbitron Company, was established in 1994 to provide a wide range of survey research, consulting and methodological services to the cable, telecommunications, direct broadcast satellite, online and new media industries. The Arbitron Company is a media information firm providing services to broadcasters, advertisers and agencies. The Arbitron Company is a division of Ceridian Corp. -0-

NOTE TO EDITORS: The document: "Key Points About Clickshare, CASIE and Audience Measurement" is available by Email to: [e-mail] or via the World Wide Web at: http://www.newshare.com/News/audience.html

The "CASIE Guiding Principles of Interactive Media Audience," are available at: http://www.commercepark.com/AA AA/bc/casie/guide.html

CONTACT: Newshare Corp.: Felix Kramer, Kramer Communications,

212-866-4864 ([e-mail]);

Lynn Duncan or Bill Densmore, Newshare Corp.,

413-458-8001 ([e-mail]).

or

Arbitron NewMedia: Thom Mocarsky, 212-887-1314

or

Next Century Media Inc.: Bill Harvey, 914-255-2222

or 415-331-0389