News Search Engine Optimization Specialist To Discuss Why Google News Puts the Public Back into Public Relations.Jamie O'Donnell Will Discuss Boosting PR Visibility with SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. on Nov. 10 in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden at Bulldog Reporter's PR University Advanced PR Technology In Practice SAN FRANCISCO -- Bulldog Reporter's PR University has invited news search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden specialist Jamie O'Donnell to explain why Google News, Yahoo! News, and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. News put the "public" back into public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . O'Donnell, the co-founder of SEO-PR, will discuss "Boosting Visibility with SEO" on Nov. 10 in San Francisco at Advanced PR Technology in Practice, an intensive one-day update on blogs, SEO, social media and online measurement tools. "When people conduct a news search, they often find recent and relevant press releases along with articles in the results," says O'Donnell. A recent report from Outsell out·sell tr.v. out·sold , out·sell·ing, out·sells 1. To surpass (another) in an amount sold: a book that outsold all others of its kind. 2. found that "press releases have leapfrogged over trade publications" to become the top news sources of knowledge workers. Bennett & Company's 15th annual media survey also found that online research remains the number one source for journalists to obtain additional story information. In fact, 75% of journalists search the Internet for previous stories on their subject. "To reach both of these key audiences, PR professionals need to learn how news search engine optimization can boost search engine visibility, increase website traffic, generate sales leads, and sell products online," says O'Donnell. The news search engine optimization specialist will cover this ground in the first half of the session on "Boosting Visibility with SEO and RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. ." In the second half, Sally Falkow, President of Expansion Plus, will cover RSS and Syndication of Press Releases. Go to http://www.bulldogreporter.com/advancedprtech/ for more details or to register for the Bulldog Reporter event. SEO-PR (http://www.seo-pr.com) is a search engine optimization and public relations firm specializing in news search, blog search, and vertical search. The firm's clients include The Christian Science Christian Science, religion founded upon principles of divine healing and laws expressed in the acts and sayings of Jesus, as discovered and set forth by Mary Baker Eddy and practiced by the Church of Christ, Scientist. Monitor, Southwest Airlines, and Verizon SuperPages.com. SEO-PR won the 2005 Golden Ruler Award from the Institute for Public Relations for "using new media and new techniques to tie public relations to sales." Jamie O'Donnell has more than 20 years of experience in public relations and online marketing. Larry Chase's Web Digest for Marketers has named O'Donnell to its "Who's Who in SEO Experts," and KDPaine & Partners' The Measurement Standard has called O'Donnell a "measurement maven." Optimized by Newsforce |
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