Newmarket International's CVBreeze to Unify Sales, Marketing, and Membership at Reno-Sparks Convention & Visitors Authority and the Reno-Sparks Convention Center.

PORTSMOUTH, N.H.--(BUSINESS WIRE)--July 23, 1999--

Newmarket launches single database solution available for areas

with unified CVB-Convention Center operations

Newmarket International announced today that the Reno-Sparks Convention and Visitors Authority--a city that combines convention center and convention and visitors bureau management within one organization--has signed an agreement to automate sales and event management operations with CVBreeze, a Microsoft SQL Server-powered program that enhances inter-departmental communication and information flow, and provides a wealth of online tools to market a region and track the effectiveness of marketing campaigns.

"In conjunction with our upcoming $105 million expansion project of the Reno-Sparks Convention Center in 2001, the purchase of CVBreeze is another exciting and necessary step in our long term strategic plan to become a state-of-the-art convention center complex to effectively compete for major convention and tradeshow business," said Jay Green, General Manager of the Reno-Sparks Convention Center. "With the full integration of the RSCVA marketing and sales effort with the daily operation of the Convention Center through CVBreeze, the end result will be significantly improved communication of information, improved delivery of client services and enhanced professionalism," he added.

Newmarket's CVBreeze automates each department within a CVB, and makes the tracking and exchange of information, such as account histories, invoices, and reports, fast and efficient. The Reno-Sparks Convention and Visitors Authority will receive software that also contains the full power of Newmarket's CCBreeze, a separate application engineered specifically for convention centers, featuring custom work orders, online inventory management, and comprehensive reporting capabilities.

About Newmarket International, Inc.

Newmarket International, Inc. is the world leader in sales automation software for the hospitality industry, offering scalable solutions and consulting services for hotels, convention centers, and convention and visitors bureaus. Enterprise products include Delphi, Breeze, Delphi Multi-Property Edition, and Global SFA. Destination sales products include CVBreeze and CCBreeze. Newmarket offers 24-hour support, complete customer training, and a dedicated staff of industry experts from corporate offices in Portsmouth, New Hampshire, and affiliates in London, Phoenix, and Singapore. News, product information and downloads are available at www.newsoft.com.

(c) Copyright 1999 Newmarket International, Inc. All rights reserved.

Delphi, Breeze, and CVBreeze are registered trademarks, and Functions Breeze, Delphi Multi-Property Edition, Global SFA, and CCBreeze are trademarks of Newmarket International, Inc.

Additional company and product names may be registered trademarks or trademarks of their respective owners.