Newly Launched Sub-Urban Industries Hits the Streets and the Web with Their First Apparel Label: WHITEBOY.Entertainment & Fashion Editors HOLLYWOOD--(BUSINESS WIRE)--May 27, 2003 WHITEBOY(TM) Will Be Getting Their Gear On at the Cabana Beauty Buffet This Thursday and Friday in Honor of the MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. Movie Awards WHITEBOY(TM), the brand with the buzz on the streets, is now making their sub-urban apparel available to their fans via their website at www.whiteboy.com, and will be participating in the Cabana Beauty Buffet honoring the MTV Movie Awards this Thursday and Friday. This is the first brand to be launched by Sub-Urban Industries (SUI Sui (swā), dynasty of China that ruled from 581 to 618. This short-lived dynasty reunified China in 589 after 400 years of division and laid the foundation for further consolidation under the T'ang dynasty. ), which formed this past January. Founded by acting CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Joe Shortal, former Vice President of National Accounts for CIGNA CIGNA CG (Connecticut General Life Insurance Company) INA (Insurance Company of North America) Group Insurance, and James Blondell, Executive Vice President of Business Development for SUI and former NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga player, the company's mission is to fill a void in the youth apparel market by creating identifiable lifestyle brands. The WHITEBOY(TM) team will be setting up shop at the private Hollywood Mansion, taken over by the Cabana Beauty Buffet where celebrity guests and members of the creative community will be treated to the latest designs from world-renowned brands, along with tasty treats and drinks, all in a relaxed, stylized styl·ize tr.v. styl·ized, styl·iz·ing, styl·iz·es 1. To restrict or make conform to a particular style. 2. To represent conventionally; conventionalize. atmosphere. WHITEBOY(TM) will be gifting their celebrity fans with a variety of gear otherwise available only via the WHITEBOY(TM) website (www.whiteboy.com), including: branded t-shirts, long-sleeve t's, wife beaters, baby t's, girl's tanks and raglans, trucker hats and baseball caps, with tube tops, sports jerseys, hoodies and more available in the near future. "Our first public presence was at last month's Coachella Music and Arts Festival An arts festival or art fair is a festival that focuses on the visual arts, but which may also focus on other arts. Arts festivals in the visual arts are exhibitions. where, even in a sea of 60,000 people, WHITEBOY(TM) was the thing that caught your eye," stated Shortal. "Initial exposure to the brand has reached remarkable levels simply through participation in these types of high profile, entertainment-driven events, which is key as we ready for selective retail distribution across the U.S." Not only has street reaction to the brand exceeded expectations with both the public at large and entertainment industry trendsetters, but the website has been getting thousands of hits straight out of the gate. With a white silhouette as their symbol and screened on tags that currently read "F*** ALL Y'ALL," with a second run including the "G"-rated version, "WHAT WOULD WHITEBOY DO?," the brand is quickly becoming "the s--- to have." After just a few weeks of having gear in hand, fans of the brand already include: Ahmet Zappa Ahmet Emuukha Rodan Zappa (born May 15, 1974 in Los Angeles, California) is an American musician, actor and novelist. He is the third of four children born to American musician Frank Zappa and Gail Sloatman. (actor, TV host), Carmen Electra “Tara Patrick” redirects here. For the porn star, see Tera Patrick. Tara Leigh Patrick (born April 20 1972), professionally known as Carmen Electra,[1] is an American glamour model, television personality, dancer, singer, and actress. (actor, model), Cuba Gooding Jr. ("Men of Honor"), Justin Timberlake (musician), Joy Bryant (actor), Clifton Collins Jr. ("Rules of Attraction"), Johnny Knoxville ("Jackass jackass: see ass. "), Renee Zellweger ("Down with Love") and many more. Fans can also get their hands on the brand at the Long Island Field day this June or by stopping by the WHITEBOY(TM) booth at the Lollapalooza lol·la·pa·loo·za also lal·la·pa·loo·za n. Slang Something outstanding of its kind. [Origin unknown.] Festival or Ozzfest this summer. About Sub-Urban Industries: Formed in January 2003, Sub-Urban Industry's mission is to define the lifestyle of the young "sub-urban" market by creating, acquiring and developing leading-edge labels. Through the aggressive acquisition of trademarks and copyrights, the company will establish itself as a preferred provider of premier brands that define clothing for today's enormous youth apparel market. About the WHITEBOY(TM) brand: SUI recognized from the very beginning of the creative process that the name WHITEBOY(TM) is the brand. There is no disguising its immediate recognition, no hiding its visceral impact. In a world that's constantly changing and a society that is becoming barrier free, WHITEBOY(TM) is a movement that embodies this evolution. WHITEBOY(TM) isn't a literal term but rather a reflection of the world's attitude. WHITEBOY(TM) is, and those who wear it are, void of race and class. You can see this clearly in those who choose to represent WHITEBOY(TM). The term is a reflection of the social attitude that permeates everything we consume. WHITEBOY(TM) is the evolution and revolution, no restrictions, and plenty of aggressive, smart-ass, active, competitive, rebellious, anti-heroic and authentic attitude. For more information on Sub-Urban Industries or WHITEBOY(TM) please contact Emily M. Olsen @ 310/664-1949 or Amanda Schuon @ 212/627-9979. |
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