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Newest Weichert franchise opens its doors in Harlem.


Elaine Perry's long-time investment in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 real estate and her love of the community as one of its residents have developed into a new full-time commitment as owner of WEICHERT, REALTORS[R]--Perry Associates.

Located at 270-272 Lenox Avenue, Harlem, the newly franchised company occupies commercial space in a historic brownstone brownstone, red to brown variety of sandstone. Its unusual color is caused in some instances by the presence of red iron oxide which acts as a cement, binding the sand grains together.  building between 124th and Lenox Avenue that will house some 50 agents.

Perry has named prominent local real estate professional, Charles Annabelle, as broker of record. Esdra Julieta Sequera has come on board as the gold services manager, a position created at the franchise organization's headquarters to serve franchise owners with additional programs for clients.

Perry was joined in the franchise announcement by Weichert Real Estate Affiliates, Inc. president Martin J. Rueter, who said, "Elaine's entrepreneurial spirit, corporate and management background, along with her 20-year involvement as a real estate investor A real estate investor is someone who actively or passively invests in real estate. An active investor may buy a property, make repairs and/or improvements to the property, and sell it later for a profit.  and former sales person, spell a bright future with Weichert in her New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 community."

Perry's company is Weichert's fourth Manhattan affiliate, one of more than 280 signed franchise offices in 27 states.

Perry traveled a non-traditional career path prior to moving into the franchise arena. She was licensed as a real estate agent 20 years ago, but with a master's degree master's degree
n.
An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree.

Noun 1.
 in business administration and a background in both electrical engineering electrical engineering: see engineering.
electrical engineering

Branch of engineering concerned with the practical applications of electricity in all its forms, including those of electronics.
 and computer science, she went to work as an engineer, rising to the position of sales manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
 and ultimately, sales director at a major telecommunications company.

She purchased her first home at age 26 where she "caught the real estate fever," and began investing in Manhattan in her early '30s. In 2004, Perry decided to become a full time real estate professional, earned a New Jersey license and signed on with a Weichert[R] office.

She chose Harlem as the ideal marketplace for her adventure because of an extensive contact base and its potential, adding that "it's a good time to invest in the area."
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Publication:Real Estate Weekly
Date:Dec 20, 2006
Words:321
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