Newest Version of BlueRoads 6 Extends Open, Standards Based Integration for the Enterprise.

Channel Management Solution Provider Continues to Set the Standard for On-Demand Application Integration for the Large Enterprise

SAN MATEO, Calif. -- In the current market, large enterprises need the flexibility to seamlessly and accurately integrate best of breed solutions into existing enterprise applications to maximize the effectiveness of their overall IT investments. BlueRoads Corporation, a provider of channel management solutions, is addressing this need with the next revision of BlueRoads 6. The new version delivers a comprehensive Web Services interface that enables customers to quickly and securely integrate their traditional on-premises applications with the on-demand BlueRoads Channel Management system.

"We are committed to delivering the services and support that our customers require to exceed their channel management goals," said Shinya Akamine, CEO of BlueRoads Corporation. "The Web Services interface gives our customers the ability to craft the optimum balance of best of breed applications and traditional applications regardless of how these applications are deployed. The result is greater revenue success driven by effective channel management."

"Well thought out integration strategies are the corner stone in linking critical partner information with other enterprise applications such as CRM or ERP," comments Tiffani Bova, Research Director with Gartner. "That linkage creates a holistic view which can be leveraged to improve relationships with both end-customers and partners, critical in growing and maintaining revenue."

Web Services APIs enable customers to integrate disparate applications through firewalls, across the internet, and between entirely different platforms by using a collection of well defined and open standards. With large companies typically running a tremendous number of enterprise applications, a strategy to integrate all these systems is fundamental to effective operations. The new version of the BlueRoads solution delivers upon these integration requirements, and through seamless integration and coexistence, increases the value of foundational ERP and CRM systems. Specific examples of how a company may deploy this interface include -

* Synchronizing Leads, Registered Opportunities and Contracts between BlueRoads and a Customer Relationship Management system

* Scheduling a Work Order in an MRP system upon an opportunity being market 'Closed' in the BlueRoads system

* Sending Sales Forecasting and Partner Pipeline Status information from BlueRoads to a Revenue Management System

* Updating BlueRoads with marketing campaign information from a Marketing Automation System.

Other enhancements introduced with this release extend reporting and alerting capabilities, enabling both channel partners and vendors to better manage and act on sales opportunities.

About BlueRoads Corporation

BlueRoads Corporation delivers proven Enterprise Channel Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Nortel, Polycom, Juniper and PGP depend on BlueRoads' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BlueRoads strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BlueRoads is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, and El Dorado Ventures. For more information, please visit www.blueroads.com.