NewWorld Commerce Helping SafariDog Advertisers Measure Return on Investment by Monitoring Customers' Web Behavior.Business/Technology Editors SEATTLE--(BUSINESS WIRE)--Dec. 15, 2000 SafariDog Using NewWorld Commerce's NewWorld Direct E-marketing Solution NewWorld Commerce, a Seattle-based provider of e-marketing campaign generation and management solutions, today announced that SafariDog, Inc. is using its NewWorld Direct solution to offer closed-looped tracking systems for SafariDog advertisers. SafariDog offers a free downloadable browser plug-in A third-party software product, such as a search toolbar, that is integrated into a Web browser to extend its capabilities. A "helper application" provides similar capabilities to a browser plug-in, but runs as an external application and typically launches another window for viewing. that scans the most popular search and comparison-shop e-tailer sites on the Internet. With its unique client-side meta-search technology, it simplifies the complex task of searching the Internet, the Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises number one Web-surfing activity. In addition, SafariDog entertains consumers while they surf, offering them radio and TV programs over the Internet through a simple interface that resides on the consumer's browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used . NewWorld Direct is the only Web-centric permission-based marketing platform that enables marketers to create truly global marketing campaigns on the Internet through customized Web sites, persistent Web messaging and one-to-one relationship development capabilities. NewWorld Commerce delivers this unique capability using a combination of campaign-specific Web action sites, closed-loop campaign reporting Campaign Reporting – The Cost Per Acquisition or Cost Per Action, is a form of buying advertisements where an advertiser pays only when an action has occurred. The action could be a purchase being made, a form being filled out, etc. on a named-visitor basis, and permission e-mail. Using NewWorld Direct, SafariDog created a closed-looped e-marketing tracking system that allows the company and its partners to track the downloads and promotional campaigns of SafariDog customers. NewWorld Direct monitors all consumer activities from downloading the SafariDog utility, to keeping consumers updated on product information and promotions, to referring a friend. Then SafariDog generates a detailed activity report for its partners so that they can measure their return on the advertising investment. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. York Baur, vice president of sales and marketing, SafariDog, "SafariDog is the only place that advertisers can deliver targeted audio, video and banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. to discrete consumers based on their demographic profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want and personal interest history. By using NewWorld Direct, SafariDog and its partners are able to dramatically improve the efficiency of online promotions, and make decisions about program optimization in real time. That's key to maximizing the impact of every marketing dollar we spend, and NewWorld Direct makes it possible." According to Donal Daly, president of NewWorld Commerce, "We are delighted to welcome SafariDog to the list of NewWorld Direct customers. Its product offers a unique advertising medium. NewWorld Direct helps Safari Dog and its customers apply e-marketing best practices to deliver maximum return." About Safari Dog, Inc. SafariDog, Inc. is a Seattle-based software company that produces SafariDog, a downloaded, persistent browser plug-in that scans multiple popular search sites and comparison-shops e-tailers for consumers, while entertaining them with a hassle-free radio and television experience. SafariDog's context-sensitive marketing platform allows advertisers and marketers to reliably and repeatedly deliver their graphical, audio, and video messages with integrated e-commerce to highly targeted individual consumers, no matter where they go on the Web. About NewWorld Commerce Founded in 1999, NewWorld Commerce (www.newworldcommerce.com) delivers Internet marketing See Internet advertising. campaign generation and management solutions to organizations seeking to quantifiably improve their e-marketing programs. Based in Dublin, Ireland, with U.S. headquarters in Seattle, NewWorld Commerce's European and North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. customers include WorldCom, Heineken, Baltimore Technologies Baltimore Technologies was an internet security firm founded in 1976 by Michael Purser. It was acquired in 1996 by a team financed by Dermot Desmond and led by Fran Rooney, who became CEO. and Pigsback.com, among others. The company's NewWorld Direct product enables customers to leverage their existing customer base, rapidly build loyal online communities and drive sales. Users from marketing, sales, HR and other departments can create and manage personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , relevant and anticipated interactive marketing programs that can be measured and analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. on an individual named-visitor basis. Its multi-lingual architecture facilitates global and cross cultural communications. NewWorld Direct's self-service approach lets business professionals employ the software over existing Internet connections without additional investment in hardware, software or services. Throughout this release, software and hardware products are mentioned by name. In most, if not all, cases, these product names are claimed as trademarks by the companies that manufacture the products. It is not our intention to claim these names or trademarks as our own. |
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