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NewKidCo and UBI Soft Sign International Publishing Agreement for NewKidCo's Line Up of Popular Children's Video Games.


Business/Technology Editors

BURLINGTON, Mass.--(BUSINESS WIRE)--July 13, 2000

Worldwide Leader, Ubi Soft to take NewKidCo's

Video Games To Kids Around the World

NewKidCo International Inc.(OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB : NKCIF ; TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
 : NKC NKC North Kansas City
NKC National Kennel Club (Blaine, TN)
NKC Northwest Kidney Centers (Seattle, Washington)
NKC Natural Killer Cell
NKC Nat King Cole (singer) 
) and Ubi Soft(R) Entertainment announced today that they have entered into a multi-year agreement. Ubi Soft Entertainment is expected to handle the international publishing of NewKidCo's video game titles, based on licensed characters from Disney Interactive, Sesame Workshop, Sony Pictures Consumer Products, Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. and others, internationally. Ubi Soft plans on adding its expertise to ramp up Ramp Up

To increase a company's operations in anticipation of increased demand.

Notes:
A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product.
See also: Demand, Economies of Scale
 for this year's key selling period. Under the deal, Ubi Soft has the rights to NewKidCo's titles for the PlayStation(R) game console and Nintendo's Game Boy(R) Color platforms products in all PAL territories (All of Europe plus Australia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland.  and South Africa).

Hank Kaplan, President of NewKidCo. stated, "We are very excited about the opportunity to expand our customer base in Europe with Ubi Soft, a leader in the video game business world-wide. Our relationship with Ubi Soft affords us access to their broad experience, not only with respect to distribution, but also product development and marketing".

Yves Guillemot guillemot (gĭl`əmŏt'), northern sea bird, genus Cephas, of the auk family. The black guillemot, or trystie, Cephus grylle, is about 13 in. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Ubi Soft Entertainment adds: "This agreement with NewKidCo adds strong brand names to Ubi Soft's portfolio. These popular characters on widespread formats are expected to allow the group to entertain large audiences on an international scale. Ubi Soft plans on making the most of its expertise in publishing and marketing to make new hits of these excellent games."

About NewKidCo International Inc.

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children on "next generation" game console systems. NewKidCo's mission is to become the leading provider in the children's video game category with such licensed properties as Sesame Street(R)from Children's Television Workshop Children's Television Workshop: see Cooney, Joan Ganz. (R), Winnie The Pooh(R), Doug, Disney Classic characters and Mulan from Disney, Dragon Tales from Sony Pictures Consumer Products/Children's Television Workshop, Tom & Jerry(R)from Warner Bros. and Hello Kitty(R)from Sanrio. NewKidCo's products are sold nationwide through the retail channel. To learn more, visit http://www.newkidco.com.

About Ubi Soft Entertainment

Ubi Soft Entertainment is a global producer, publisher and international distributor of interactive entertainment products. A leading company in the industry, Ubi Soft's strong and diversified lineup has grown considerably. As well as developing original properties, Ubi Soft has also steadfastly partnered with several high-profile companies. The group is dedicated to delivering consumers with quality videogame titles in order to favor the sharing of strong emotion. Founded in 1986, the company has offices in 18 countries including the United States, Canada, France, Germany and China and sells its products in a total of 52 countries. Ubi Soft generated turnover of FF 1.2 billion for the 99/2000 fiscal year, up 40.7% over the previous fiscal year, and net consolidated income of FF 71.8 million, up 75.2% over 98/99.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company's ability to raise additional financing, risks of intellectual property rights and litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company's products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company's filings with the Securities and Exchange Commission
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 13, 2000
Words:613
Previous Article:Hibernia's Revenue, 6-Month Net Income, Net Interest Income Hit All-Time Highs; Margin Unchanged From First Quarter.
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