NewAlliance Bank TV Ad Recognized by Advertising Age Magazine as a Standout; Commercial Featuring CEO Included Among Top Ten ''TV Spots of the Week''.NEW HAVEN New Haven, city (1990 pop. 130,474), New Haven co., S Conn., a port of entry where the Quinnipiac and other small rivers enter Long Island Sound; inc. 1784. Firearms and ammunition, clocks and watches, tools, rubber and paper products, and textiles are among the many , Conn. -- NewAlliance Bank's new high-profile television advertising campaign has been recognized in the current issue of Advertising Age magazine - one of the most prominent publications covering the global advertising industry. A 30-second ad from NewAlliance called "Square Foot" was selected among Advertising Age's "TV Spots of the Week" for the week of March 13.
The ad features CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Peyton R. Patterson, and is directed toward business banking customers. It focuses on seeing potential one step at a time, and emphasizes the long-term relationships that NewAlliance aims to develop with its business customers as they grow.
"We wanted to do something different than your standard bank advertising," said Ms. Patterson. "The spot was meant to demonstrate how NewAlliance can help businesses realize their potential. Our aim was to be approachable, because that is consistent with who we are. We're delighted that Advertising Age recognized that coming through in our advertising."
The spot was produced by ad agency Mason, Inc., of Bethany, Connecticut Bethany is a town in New Haven County, Connecticut, United States. The population was 5,040 at the 2000 census. Geography
According to the United States Census Bureau, the town has a total area of 55.3 km² (21.4 mi²). 54.3 km² (21.0 mi²) of it is land and 1.0 km² (0. ; and was directed by Yu Tsai of Right Brain Media in Los Angeles The Media of Los Angeles serves a large population in the Los Angeles area. The major daily newspaper in the area is The Los Angeles Times. La Opinión is the city's major Spanish-language paper. .
Advertising Age, in commenting on the NewAlliance ad, noted that, "Financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page. are among the most difficult types of businesses to advertise effectively." It distinguished NewAlliance and director Yu Tsai for the use of "visuals that digitally dramatize dram·a·tize
v. dram·a·tized, dram·a·tiz·ing, dram·a·tiz·es
1. To adapt (a literary work) for dramatic presentation, as in a theater or on television or radio.
2. the offer of this Connecticut bank to finance the expansion of business space."
The ad is part of a TV campaign that NewAlliance launched in early February.
NewAlliance Bank, one of Connecticut's leading community banks, has a history dating back to 1838. With $6.6 billion in assets and $3.8 billion in deposits, NewAlliance Bank is the third largest Connecticut-based bank, and the sixth largest bank based in New England.