New to Market: Innovative Product and Packaging Combine as Mazola Pure Launches in a Shaped Aluminum Design.HERMITAGE, Pa. -- Pure aroma and pure taste...that's the message ACH Food Companies wanted Mazola Pure(TM) to communicate. Where competitive canola, extra virgin olive oil olive oil, pale yellow to greenish oil obtained from the pulp of olives by separating the liquids from solids. Olive oil was used in the ancient world for lighting, in the preparation of food, and as an anointing oil for both ritual and cosmetic purposes. and natural butter flavor sprays contain silicone or alcohol, Mazola Pure stands apart by containing nothing but pure cooking oil and lecithin lecithin Any of a class of phospholipids (also called phosphatidyl cholines) important in cell structure and metabolism. They are composed of phosphate, choline, glycerol (as the ester), and two fatty acids. Various fatty acids pairs distinguish the various lecithins. . It was critical for the launch of this product that its packaging add to this distinction, and why ACH chose CCL 1. CCL - Coral Common LISP. 2. CCL - Computer Control Language. English-like query language based on COLINGO, for IBM 1401 and IBM 1410. Container's Comfort Hold(TM) Shaped Aluminum Aerosol Container for the Mazola Pure line. Bob Larkin, Manager of Packaging Development at ACH, comments, "Mazola Pure has a Pure(TM) Taste and Pure(TM) Aroma. The packaging needed to convey that." Mazola Pure's shapely shape·ly adj. shape·li·er, shape·li·est 1. Having a distinct shape. 2. Having a pleasing shape. shape aluminum can, nozzle and cap, clean graphics, and pearl finish communicate the product's taste, aroma and expectation. The internal components of the valve assembly were specially designed to work with ACH's patent-pending product formula. When the time came to start production, ACH knew that CCL was the right company to create the Mazola Pure container. Says Larkin, "We were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a design that would reinforce the product message of pure aroma and taste ...we needed something that would capture consumers' imagination so that consumers would think of our product as unique and different from all other cooking sprays." Consumer acceptance came as no surprise to Ed Martin, CCL Container's Vice President of Sales and Marketing. "Packaging is doing its job when it contributes to the value proposition of the product like our Comfort Hold (TM) design does in the case of Mazola Pure." CCL Container is North America's leading manufacturer of recyclable aluminum aerosol cans and bottles and is a major supplier of barrier systems. The company offers both the piston barrier system and ABS(TM) "bag-in-can" technology. The company's manufacturing facilities are located in Hermitage, PA, Penetang, ONT ONT Ontario (old acronym - ON is now frequently used) ONT Optimizing Converged Cisco Networks (cisco CCNP exam) ONT Optical Network Terminal ONT Ontario Northland Railway and Mexico City, Mexico. All facilities are ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. 9002 Registered. For a downloadable version of this press release and photo please visit www.cclcontainermedia.com/pr/pr-Mazola.html |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion