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New technology transforms real estate business.


Once an afterthought af·ter·thought  
n.
An idea, response, or explanation that occurs to one after an event or decision.


afterthought
Noun

1.
, technology now represents one of the most significant financial and operational issues impacting real estate decisions.

It is also a surefire way in differentiating one firm from its competitors and is a key factor in maintaining and enhancing its client base.

For real estate service providers to remain competitive in today's aggressive market, they must ensure that their technology is incorporated into every strategy, providing technological insight into the opportunities or pitfalls presented.

However, one question arises: How to best deliver rapidly evolving technology to the real estate industry--a business that traditionally has been slow to embrace change.

Since CB Richard Ellis' acquisition of Insignia in·sig·ni·a   also in·sig·ne
n. pl. insignia or in·sig·ni·as
1. A badge of office, rank, membership, or nationality; an emblem.

2. A distinguishing sign.
 Financial Group,--creating the world's largest real estate services firm--a lot has been said about how the firm will bring technology to the forefront and invest in resources that drive true innovations.

CBRE CBRE CB Richard Ellis (real-estate firm)
CBRE Chemical, Biological, Radiological and Explosive
CBRE Component-Based Reliability Estimation
CBRE Coldwell Banker Richard Ellis (Boston, MA) 
 has not only kept its promise, but in the process has transformed the way its real estate professionals conduct business in the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 area.

Most recently, the company provided all its brokers with new software and hand-held devices that give them instant access to information anywhere, anytime.

Tied into its proprietary Property-View market data system, the technological device offers access to listings, property data, deal comparables, and tenant information with a touch of a button.

Developed using Good Technology's GoodInfo application, which delivers valuable corporate data wirelessly to mobile users via Cingular's nationwide Mobitex network, this innovation is specifically designed to provide simple, anywhere, anytime access to the company's vast market knowledge.

Real estate professionals are continually on the move, canvassing, showing space, vetting properties.

With this latest technological innovation, they do not have to be in the office, or tethered Attached to a data or power source by wire or fiber. Contrast with untethered.  to the Internet, to access the latest up-to-date information about any commercial office building in the Tri-State region For other tri-state regions, see .

The Tri-State Region is commonly used in the area surrounding New York City to unambiguously refer to the greater metropolitan area. Sometimes the phrase is shortened to "the Tri-State," or "the Tri-State Area" is used instead.
.

In the time it takes others to power up a laptop Same as laptop computer.

laptop - portable computer
 or thumb through a report, CBRE's professionals can query for space, comps or building data for any building at anytime.

In addition to its innovative hand held software, CBRE has also redesigned its entire comprehensive market information system now called PropertyView.

As a result, for the first time ever in the industry, the firm has produced the first report on demonstrating the disparity dis·par·i·ty  
n. pl. dis·par·i·ties
1. The condition or fact of being unequal, as in age, rank, or degree; difference: "narrow the economic disparities among regions and industries" 
 between published asking rents for commercial space in Manhattan and the actual price per square foot tenants are actually paying.

This report gives transparency to the marketplace by providing the entire business community with information that has never existed before.

This has not only set the benchmark for others to follow, but has also revolutionized the way the business community will make all its real estate decisions going forward.

By bringing today's technology, its underpinnings, nuances and capabilities to the real estate industry the results are more creative solutions for clients that directly influence their lease terms, financial results, and operational efficiency.

JEFFERY HIPSCHMAN,

SENIOR VICE PRESIDENT,

NEW YORK TRI-STATE REGION,

CB RICHARD ELLIS CB Richard Ellis Group, Inc. NYSE: CBG is a multinational real estate corporation currently based in Los Angeles, California, U.S.A.. On December 20, 2006, the corporation, also known as CBRE, completed acquisition of Trammell Crow Co. in a transaction valued at $2.  
COPYRIGHT 2004 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Hipschman, Jeffery
Publication:Real Estate Weekly
Geographic Code:1USA
Date:Feb 18, 2004
Words:489
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