New rural lifestyle study.The National Association of Farm Broadcasting (NAFB NAFB National Association of Farm Broadcasters (now National Association of Farm Broadcasting) NAFB National Association of Farm Broadcasting (formerly National Association of Farm Broadcasters; Platte City, Missouri) ) unveiled findings of its NAFB Rural Lifestyle Report at the 2006 Convention in Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). . The project is a comprehensive national survey defining the rural lifestyle market. Presenters included (l to r) Roger Olson, Rural Lifestyle Media; Michelle Rook rook, term used for a common Eurasian bird (genus Corvus) of the family Corvidae (Crow family), smaller than the American crow. The jackdaw is a European species of the genus. Rooks nest in large colonies, whence the term rookery. , WNAX Radio and 2006 NAFB President; Bill O'Neill, NAFB, and Ted Haller, Jordan Group. The presentation provided key demographic information and data about the rural lifestyle audience and how farm radio is reaching it. It further offered revealing perspective about interest in programming and product categories favored by rural lifestyle residents and households. This initiative was made possible and sponsored in part by the NAFB Foundation, Propane & Education Research Council, J.L. Fannakis, Inc. and the American Farm Bureau Federation The American Farm Bureau Federation (AFBF) is a nonprofit, nonpartisan organization dedicated to promoting, protecting, and representing the interests of U.S. farmers. More than five million members in 50 states and Puerto Rico belong to the AFBF, making it the largest U.S. . For more information, contact Roger Olson at 715/386-9361 or rodolson@aol.com. |
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