New report stresses ease of signing up. (Web Site Effectiveness)."A lot of marketers are focused on front-end front-end adj. 1. Of or relating to the initial phase of a project: a front-end investment. 2. Of or relating to the forward parts of a vehicle: a front-end alignment. promotion" or getting users to the sign-up stage. "But conversion is just as important," says Jakob Nielsen Jakob Nielsen can mean:
The company was founded in 1998. , internet usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. experts who have released a report on e-mail newsletters promoted on web sites. The report, which sells for $195, offers 79 recommendations to improve e-mail newsletter sign-up and usability and points out the top 10 web design errors. This Nielsen Norman report and others are available at NNGroup.com |
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