New publications.* Bernard Karmoroff, C.P.A., author of the classic Small Time Operator: How to Start Your Own Business, Keep Your Books, Pay Your Taxes, and Stay Out of Trouble! (now in its 28th edition) recently published Online Operator: Business, Legal and Tax Guide to the Internet." Cover price is $18.95, with free shipping for a limited time. Order five copies and get a 50 percent discount ($9.47 each). You may order the book directly from NL/NL on the order form in the enclosed Marketplace. * Larry Chase's Search Engine for Marketers offers "reviews and links to the best and brightest websites in 40 marketing categories." Those categories include: Search Engine Optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , Link Popularity, Direct Marketing, E-mail List Management, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , Sales Lead A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). Generation, PPC See Pocket PC, PowerPC and pay-per-click. PPC - PowerPC , E-mail Marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. , Competitive Intelligence, and Media Buying. Chase told NL/NL, "The sites you find in the search results are hand-picked by the editors of Larry Chase's Web Digest for Marketers, as well as top experts in their respective categories. For each site you see, there were easily 25 rejected. The reviews for those selected sites are also written by my editors and those same top industry experts." For details, go to http://SearchEngineForMarketers.com. Chase is at 212-619-4780. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion