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New pub for event and meeting markets launched.


BizBash Idea Center (New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
), a media company serving the special event, meeting and business entertainment community, has launched BizBash Event Style Reporter, a newspaper designed to encourage meeting and event professionals, marketers, and CEOs to book events in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. It will be published quarterly in 2002 and monthly beginning in 2003.

The title has a controlled circulation of 10,000, 60% of whom are from a list of qualified BizBash registered users who are buyers of event and meeting services in NYC NYC
abbr.
New York City


NYC New York City
. The target audience also includes companies who will be exhibiting at upcoming trade shows and conferences and who need to plan additional events in NYC. Copies will also be distributed to NYC & Company, the convention and visitors bureau and related NYC outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public.  organizations.

The 60-page, four-color tabloid tab·loid  
n.
A newspaper of small format giving the news in condensed form, usually with illustrated, often sensational material.

adj.
1. In summary form; condensed.

2. Lurid or sensational.
 will include some editorial features similar to BizBash.com, including coverage of recent New York special events, a guide to new venues, and information on new products and services for event planners. Unique features include a venue, entertainment and event/meeting management directory, a planning calendar of future events, and reports on the top 100 "most important" annual events held in NYC.

BizBash said the new title will complement its Web site and encourage readers to visit the site to do more in--depth research for specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 vendors. BizBash founder and ceo David Adler said the publication has a "Unique editorial approach of covering real events, event ideas and creative solutions." The magazine will be a valuable resource for anyone who has to execute or plan meetings and events in NYC," Adler added.

BizBash also produces the BizBash Event Style Alert and the BizBash New York Event Calendar e-mail newsletters and the "BizBash Javits Event Expo."
COPYRIGHT 2002 JK Publishing, Inc
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:New pub for event and meeting markets launched.(Brief Article)
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Mar 31, 2002
Words:287
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