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New president wants to educate the public and improve industry's image.


New president wants to educate the public and improve industry's image

Public education and the image of the forestry industry are the main targets of the Ontario Ontario, city, United States
Ontario, city (1990 pop. 133,179), San Bernardino co., S Calif., near Los Angeles, in a region of vineyards; inc. 1891.
 Lumber lumber, term for timber that has been cut into boards for use as a building material. The major steps in producing lumber involve logging (the felling and preparation of timber for shipment to sawmills), sawing the logs into boards, grading the boards according to  Manufacturers' Association under the guidance of recently elected president Michael Michael, archangel
Michael (mī`kəl) [Heb.,=who is like God?], archangel prominent in Christian, Jewish, and Muslim traditions. In the Bible and early Jewish literature, Michael is one of the angels of God's presence.
 Auld auld  
adj. Scots
Old.

Adj. 1. auld - a Scottish word; "auld lang syne"
old - of long duration; not new; "old tradition"; "old house"; "old wine"; "old country"; "old friendships"; "old money"
.

Auld, of Buchanan Forest Products of Thunder Bay Thunder Bay, city (1991 pop. 113,946), SW Ont., Canada, on Thunder Bay inlet of Lake Superior. The city was created in 1970 by the amalgamation of the twin cities of Fort William and Port Arthur and two adjoining townships. , took over as president from Robert Robert, Henry Martyn 1837-1923.

American army engineer and parliamentary authority. He designed the defenses for Washington, D.C., during the Civil War and later wrote Robert's Rules of Order (1876).

Noun 1.
 Lafreniere, general manager of A & L Lafreniere Lumber Ltd. of Chapleau. His term is two years.

Also elected to the executive board were first vice-president Roger Fryer, president of R. Fryer Forest Products Ltd. of Monetville and second vice-president Gaetan Malette, director of forestry planning for Malette Inc. of Timmins. David Milton was re-elected as executive director of the association and Lafreniere was elected treasurer.

The new president is a registered professional forester and the woodlands manager for the Thunder Bay company, a position he accepted in 1976. A long-time resident of Lakehead, he is also vice-president of woodlands for Northern Wood Preservers.

In a telephone interview following his election, Auld said an education program will be the most important of the two focal points focal point
n.
See focus.
 for the association under his presidency.

"We must promote our product and our industry to the people," he said. "There is a perception across the country that cutting trees is bad, and that if you leave a tree alone, it will just go on living. But trees grow old and die just like people."

Auld commented that many people do not realize the role the forestry industry plays in their lives.

"If we can't convince people how valuable the forestry industry is, then we'll be washed away by a great wave of ignorance coming across the north. And we'll have no one to blame but ourselves."

While the details of the program haven't been completed, Auld said the emphasis will be on educating school children about the work of the sector.

"Foresters are the greatest conservators of the forest," he commented, noting the finite finite - compact  amount of forest in the world. "We need the forest to survive.

"We're not doing it (replanting) because we're nice guys. We're doing it because we have to."

Auld said his company employs fourth- and fifth-generation lumbermen who are working the same acreage that their great-great-grandfathers did.

Auld said the association will also be working on maintaining the wood-grading system used by its membership in order to "produce the highest-quality product possible."

CHRIS KREJLGAARD Staff Writer
COPYRIGHT 1990 Laurentian Business Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Forestry Report; Ontario Lumber Manufacturers' Association Pres Michael Auld
Author:Krejlgaard, Chris
Publication:Northern Ontario Business
Date:Jun 1, 1990
Words:398
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