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New practices and best practices: we are streamlining our communications strategy.


Practice makes perfect--or at the very least, practice makes it better. With this issue of the Detroiter, we bring you a new practice (and a new look) of communicating with our members. With the influx of new technologies and new ways to reach you, we've we've  

Contraction of we have.

we've have
 streamlined the Detroiter process in what we hope will provide you the best of what we offer in terms of products, services and events as well as ways we can help you make money, save money and grow. We're we're  

Contraction of we are.


we're we are
 calling this new practice a "two-in-one" format because you will now receive two versions of the Detroiter, each with a specific mission:

[ILLUSTRATION OMITTED]

* The Detroiter's quarterly Regional Business Update will provide you with useful information on what you need to know about the Chamber's products, events and services plus bulletins on our public policy and economic development initiatives and how they impact your business. This issue is the first in the series.

* The Detroiter's quarterly Complete Business Resource Guide will give you the bottom-line bot·tom-line
adj.
1. Concerned exclusively with costs and profits: bottom-line issues.

2. Ruthlessly realistic; pragmatic: a bottom-line political strategy.
 tips, "how-to how-to Informal
adj.
Offering practical advice and detailed instruction in an activity.

n. pl. how-tos
Something, such as a book or learning situation, that provides practical advice and detailed instruction in an
" advice and resources you need to succeed in such areas as technology, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , marketing, health care, leadership and much more. You'll receive the first of these plus-sized desktop reference guides in early September.

Instead of monthly, you will now receive your Detroiter approximately every six weeks, alternating between the Complete Business Resource Guide and the Regional Business Update issues.

Another great way to save money, make money and grow is by following the examples of our "Best Practices" award winners beginning on page 2. These Chamber members are leading the way in finding creative solutions to help increase their customer base, retain employees and promote their businesses. Our judges reviewed dozens of entries from Chamber members and found these examples to be stellar in design, application, execution and results.

Lastly, I have to boast that the Chamber's Mackinac Policy Conference is a "best practice" example ("Global Competitiveness," page 8). This year's conference was another great success. Sure, we had record attendance and great weather, but more importantly, attendees participated in thought-provoking sessions and meaningful dialogue--dialogue that's continuing long after we left the Island. And in the true spirit of a best practice, we continue to get calls from other chambers of commerce wanting to follow our lead in creating similar events for their communities.

It's a practice we look forward to continuing for a long time.

RICHARD E. BLOUSE JR., CCE CCE Cornell Cooperative Extension
CCE Corporate and Continuing Education
CCE Coca-Cola Enterprises Inc.
CCE Commission de Coopération Environnementale
CCE Centre for Continuing Education
CCE College of Continuing Education
CCE Certified Computer Examiner
 

President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  

Detroit Regional Chamber

As we roll out our new Detroiter format, we'd like to hear what you think. Send your comments to Detroiter Editor Chris Mead Christopher John (Chris) Mead (b. 1 May 1940, d. 16 January 2003) was a popular British ornithologist, author and an influential member of the British Trust for Ornithology (BTO).  at cmead@detroitchamber.com.
COPYRIGHT 2004 Detroit Regional Chamber
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Blouse, Richard E., Jr.
Publication:Detroiter
Geographic Code:1USA
Date:Aug 1, 2004
Words:436
Previous Article:2004-2005 Member to Member supplement.(Directory)
Next Article:2004 best practices Detroit Regional Chamber contest winners.(Cover Story)
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