New online resource opens new doors of knowledge: TALKINGBUSINESSNOW.COM Your Online Resource for Communication Strategies. (UPDATE).ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. members can now preview a prototype of one of IABC's boldest and most exciting ventures -- a web site that will provide knowledge and networking on an international scale and that will demonstrate the value of communication strategy in solving current business issues. Charles Charles, archduke of Austria Charles, 1771–1847, archduke of Austria; brother of Holy Roman Emperor Francis II. Despite his epilepsy, he was the ablest Austrian commander in the French Revolutionary and Napoleonic wars; however, he was handicapped by Pizzo Pizzo can mean:
IABC Indo-Americans for Better Community chair, says the site "responds to what our members have told us they want: content and credibility. We're we're Contraction of we are. we're we are investing in innovation to fill that need. We want you to be able to turn to this site every day to find current best practices, emerging models, research, words of wisdom, and global resources on business problems we all face. If you're you're Contraction of you are. you're you are you're be faced with reducing churn churn: see butter. , repairing reputation, creating a new culture after a merger ...we want to help you find out which communication strategies are working and which aren't aren't Contraction of are not. See Usage Note at ain't. aren't are not aren't be around the world. "We're rolling out the site in three phases and the timing will depend on the sponsorship we're able to raise," explains Pizzo. We're beginning with a prototype that's a sampler sampler, sample piece of needlework or embroidery, of silk, cotton, or worsted, for the preservation of some pattern or as an example of the ability of a child or a beginner. In museums and private collections there are samplers dating from as early as 1643. , not a full meal. When we have enough outside funding we'll we'll Contraction of we will. we'll we will or we shall we'll will ~shall move into a beta phase and finally a full launch. We'll start with a core of content and functionality and build both over time." BUSINESS ISSUES ARE THE ORGANIZING PRINCIPLE TalkingBusinessNow.com content will focus on business solutions that communication strategy can provide. Content will be organized around current business issues that require an integrated and interactive approach--communicators working in partnership with professionals in human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , finance, legal, information technology and more. The prototype will focus initially on four business issues: 1. Reputation/brand management 2. Mergers and acquisitions 3. Recruitment and retention of employees 4. Technology, and its effect on how we communicate. KNOWLEDGE AND NETWORK FOR YOU; CREDIBILITY WITH YOUR MANAGEMENT TEAM When fully launched, TalkingBusinessNow.com will extend its reach and value to managers and executives who are not communication professionals. These are the colleagues with whom most communicators work and who need to understand communication and their role in the process. They'll they'll Contraction of they will. they'll will be able to find out what to expect from you as a communicator on staff or as a consultant. They'll be able to find strategies they can use even though they're they're Contraction of they are. they're be not communication professionals. And they'll be able to tap our network of communication professionals when they need outside counsel. CURRENT BEST PRACTICES, EMERGING MODELS, WORDS OF WISDOM, GLOBAL RESOURCES... Here's the type of content you can expect on the site: 1. Current business news with a communication twist, updated daily. 2. Commentary on the news of the day from renowned experts, who take the communication angle. 3. Articles, research, benchmarking material, current best practices, knowledge products, and other resources from IABC and our Research Foundation as well as other partners. At full launch, the site will also include such features as online registration for conferences and seminars, online purchase of IABC products, Ask the Experts advice, job resources, and member-only access to association resources. The site ultimately will replace IABC's existing web site at www.iabc.com; until then, however, members can find association resources at the current address. SPONSORSHIP Is REQUIRED TO MOVE FROM PROTOTYPE TO BETA AND THEN TO FULL LAUNCH We're actively pursuing sponsorship to bring our site to life beyond the prototype phase. Pizzo notes, "We're finding the site's vision captures the imagination of those we've talked with so far." Sponsor levels and benefits can be found at TalkingBusinessNow.com. You can use the site to contribute sponsor leads by e-mail or simply through the "Feedback" or "Contact Us" feature. TRY THE PROTOTYPE AND GIVE Us YOUR FEEDBACK Access TalkingBusinessNow.com and click on "Feedback" to tell us what works well and how we could improve the site for you. Help bring to life a site that elevates the practice and perception of the profession around the world. RELATED ARTICLE: ROLL OUT IN THREE PHASES PROTOTYPE, BETA, FULL LAUNCH WHAT'S THE PURPOSE OF A PROTOTYPE? Debuting a prototype to our members allows us to: 1. Build the technical architecture and establish minimal infrastructure, using our BroadVision content publishing and management system software 2. Stress-test functionality and infrastructure in a working environment with you as an inner circle of live users 3. Begin to structure content from multiple sources to assess content needs, process and value to users 4. Test relationships with suppliers 5. Get your feedback so we can refine future phases by better targeting function and content to your needs. WHAT FOLLOWS THE PROTOTYPE STAGE AND WHEN? Our site will progress through three phases, with the timing of phases two and three dependent on funding we can raise from sponsors: 1. PROTOTYPE October prototype debuts to IABC members only. Prototype will continue to run until funding can be secured to move to next phase. 2. BETA A beta test A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the features most of the functions and content planned for the full site. It will be designed to generate feedback for incorporation into the full site launch. The beta version A pre-shipping release of hardware or software that has gone through alpha test. A beta version of software is supposed to be very close to the final product, but, in practice, it is more a way of getting users to test the software in the first place under real conditions. likely will include additional content categories and full e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. capabilities. 3. LAUNCH A full site launch will include marketing and promotion outside the IABC membership (i.e., to other communicators and the non-communication business world). WHAT CAN I EXPECT FROM THE PROTOTYPE AS A USER? The prototype's purpose is to test the architecture rather than demonstrate all the content, features and functions planned for the complete site. So expect a sampler, not the full meal. ANYTHING I CAN Do TO HELP? Absolutely. Member feedback is vital to our prototype phase. Be sure to visit and explore the site, then click the "Contact Us" link to share your thoughts about TalkingBusinessNow.com with IABC. And if you have any sponsor leads, contribute those, too. |
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