New niche discovered in failing firm's stock.Zoila and David Hart David Hart may refer to:
n. 1. eyeglasses Glasses for the eyes. 2. A single lens in a pair of glasses; a monocle. 3. See eyepiece. 4. See eyecup. company representative and David an optician optician, filler of prescriptions for and dispenser of corrective lenses. An optician may grind lenses as instructed by the prescription of an optometrist (see optometry) or ophthalmologist (see ophthalmology) or transcribe the instructions for laboratory mechanics. . To stay competitive, David started selling vintage eyeglass frames in addition to contemporary stock. The result is Four Your Eyes, which features never-used vintage eyewear eye·wear n. 1. Eyeglasses, goggles, or other objects worn over the eyes. 2. Fashionable eyeglasses. . "In the beginning David started off just like any other optician. After 10 years, he moved to our current Venice Boulevard location and started ordering some vintage eyewear for more elite clientele. He and I became good friends and I eventually joined the business. We were married five years ago. "We got in contact with one of the big eyewear distributors from the 1960s that was going out of business and David bought the entire inventory. Word got out that he was dealing with vintage eyewear in good condition and the business really grew. "Being an optician is competitive. To keep going, we had to find a niche, something that made us different. Any optical store out there can order all the major designer frames. "In the '50s and '60s, most frames were made in Italy and France. That's why these are so special. A lot of the designs we sell are from companies that aren't even around anymore. "We have nearly 50,000 vintage frames available We also carry contemporary styles because a lot of customers want a funky funky - Said of something that functions, but in a slightly strange, klugey way. It does the job and would be difficult to change, so its obvious non-optimality is left alone. Often used to describe interfaces. pair and a pair that's more conservative. "The vintage frames run anywhere from $120 for normal, plastic cat eye frames with no engraving engraving, in its broadest sense, the art of cutting lines in metal, wood, or other material either for decoration or for reproduction through printing. In its narrowest sense, it is an intaglio printing process in which the lines are cut in a metal plate with a , to $300 for rhinestones and engraving. Some of those frames are 14-carat gold dating back to the late 1940s. "One of the biggest challenges we face is competition from the bigger chains. Our store is so different, but we still face that pressure from the big guys. Even though we specialize in retro [Latin, Back; backward; behind.] A prefix used to designate a prior condition or time. eyewear, they have the power and resources to do a lot of advertising. "At least 65 percent of our clientele is from the entertainment industry. The rest are students and other professionals. "Someone coming in for the first time will often spend 45 minutes to an hour trying on frames. We work with them to find a style and frame to fit their face and lifestyle. We display over 1,000 frames of vintage eyewear. It can be overwhelming to figure out where to start, so we try to guide them." |
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