New name for ERC.In what one company leader called an important point of "demarcation" for its restructuring restructuring - The transformation from one representation form to another at the same relative abstraction level, while preserving the subject system's external behaviour (functionality and semantics). and rebranding Rebranding is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity. efforts, General Electric's insurance operations have adopted the name GE Insurance Solutions for all of the company's reinsurance The contract made between an insurance company and a third party to protect the insurance company from losses. The contract provides for the third party to pay for the loss sustained by the insurance company when the company makes a payment on the original contract. and commercial insurance products and services. The new handle replaces disparate brand names such as Employers Re, GE Re, GE Frankona Re, and Westport Insurance, among others, while the GE Global Insurance Holding Corp. umbrella holding company will also change its name to GE Insurance Solutions Corp., said Rick Smith, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. for GE Insurance Solutions. |
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