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New mechanism measures short-term tourism outlook.

A new evaluation tool developed by the World Tourism Organization (WTO), Madrid, attempts to monitor and quantify the short-term outlook for tourism--and its most recent findings suggest that the industry might be close to reaching a turning point. The measurement tool is based on ratings by tourism professionals of the outlook for tourism in different regions, using a scale of 1-5 with 1 indicating "much worse" and 5 indicating "much better."

A panel of 100 tourism experts recently assembled by WTO gave the August-September period an outlook rating of 3.6, up from 2.8 for the January-April period. All regions--including Europe, Asia and the Pacific, the Americas, Africa, and the Middle East--shared expectations of improvement for the May-August period. According to WTO, the outlook for Asia and the Pacific (3.1) clearly reflects the concern about SARS, but with the outbreak "virtually under control" as of late June, prospects are expected to improve quickly in that region by the end of the year.

The "WTO World Tourism Barometer" is intended to provide the tourism sector with adequate and timely information and will be published three times a year (January, June, and October). See www.world-tourism.org for more information.
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Title Annotation:WTO World Tourism Barometer; Trends
Publication:Association Management
Article Type:Brief Article
Geographic Code:00WOR
Date:Sep 1, 2003
Words:200
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