New math. (Connection).Where is the money in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. ? Traditionally, companies lived and died by the 80/20 rule: 80% of the spending is done by 20% of your clients. Now some folks in the technology business say that model should be thrown out. Telecom software maker Avaya CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Don Peterson sees two types of clients for his call center business. One is a cut-rate mortgage bank, the other an upscale bank. Both need call centers. "The first bank wants to hear from a customer and never hear from them again. They'll sell that mortgage immediately anyway," says Peterson. "[The second] wants to hear from their customer again and again, to develop a relationship." Sounds reasonable, but corporate culture dictates that companies focus on one small segment of consumers or fall behind. Technology now enables them to know all aspects of any consumer--whether they buy a little or a lot. Take prepaid pre·pay tr.v. pre·paid, pre·pay·ing, pre·pays To pay or pay for beforehand. pre·pay  ment n. contracts. Bight bight, broad bend or curve in a coastline, forming a large open bay. The New York bight, for example, is the curve in the coast described by the southern shore of Long Island and the eastern shore of New Jersey. The term bight may also refer to the bay so formed. now, they're limited to wireless phones. But Moises Goldman, COO of micropayment An electronic commerce transaction of very low value. It may refer to charging just a few cents or even a fraction of a cent for a transaction such as an information lookup. It may also refer to aggregating several small-value purchases and charging a credit card at the end of the day or software provider VoiceCue, sees a future where anybody with a credit card can pay for gasoline, electricity; minutes--anything that can be metered--using a cellular phone. "If everybody had a choice, prepay is the way to go because it produces more cash flow and it's less costly," says Goldman. That means more customers of all types and more to the bottom line.
|
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion