New magazine launched by Sosland publishing.Sosland Publishing (Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , MO) has begun the publication of inStore-Buyer magazine with a February February: see month. issue. The new title will be produced six times a year with a controlled circulation of 10,500, including existing supermarket bakery subscribers to Sosland's BakingBuyer as well as dell and foodservice executives and decision-makers with buying authority at the nation's grocery and club stores. Taglined "insight for bakery, deli and foodservice," the magazine focuses on the in-store market and includes information on the latest trends in merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. , product research, consumer attitudes and purchasing behavior, as well as labor and management issues. Each issue will include: special reports on such topics as impulse buying impulse buying n → compra impulsiva , consumer dieting patterns, branding, marketing and emerging marketing opportunities; features on labor costs, demographic and ethnic merchandising and food safety; ease studies; and, product trends. Sosland said it launched the new magazine because "in-store executives want their own magazine which informs them about products consumers want; merchandising solutions that are practical and creative; and, marketing strategies that will drive consumers to their bakery, deli and foodservice. In short, in-store executives want more reliable and department-specific information to help them meet their sales and profitability objectives." Besides BakingBuyer, Sosland also produces Food Business News, Baking baking: see cooking. baking Process of cooking by dry heat, especially in an oven. Baked products include bread, cookies, pies, and pastries. & Snack, World Grain and Meat & Poultry poultry, domesticated fowl kept primarily for meat and eggs; including birds of the order Galliformes, e.g., the chicken, turkey, guinea fowl, pheasant, quail, and peacock; and natatorial (swimming) birds, e.g., the duck and goose. . |
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