New magazine and e-letter for promotional products industry.The Promotional Products Association International (PPAI PPAI Promotional Products Association International ; New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ), a not-for-profit Not-for-profit An organization established for charitable, humanitarian, or educational purposes that is exempt from some taxes and in which no one in profits or losses. trade association that supports the growth and professionalism professionalism the upholding by individuals of the principles, laws, ethics and conventions of their profession. of promotional consultants and suppliers, has begun the publication of "Promotional Consultant," a bi-monthly magazine, and "Promotional Consultant Today," a daily e-mail newsletter. Launched in March, "Promotional Consultant" has a controlled circulation of 20,000 promotional professionals including industry distributors and suppliers. Described as the leading educational authority for distributor sales professionals in the products industry, the magazine carries sales-specific articles, information on industry trends, targeted strategies and case studies that are designed to help professionals "sell more, manage smarter and make their clients more successful." "Promotional Consultant Today" is described as a quick-read, daily e-newsletter targeted to "meet the unique educational needs of distributor salespeople sales·peo·ple pl.n. Persons who are employed to sell merchandise in a store or in a designated territory. " with short sales tips and expert advice. Launched in late January, the e-letter is distributed to 60,000 promotion consultants. Both publications are designed to educate distributor salespeople. Publisher and PPAI vice president Tina Berres Filipski said that, while the PPAI strives to drive buyers to distributors, "we are also dedicated to training and informing distributor salespeople to be 'promotional consultants' so they can best serve their clients." Business Publisher available in PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. format. For more information contact the publisher: 414-803-3472, or jkpubl@mac.com |
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