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New internet privacy guide.

A TRADE body for online advertising launched a set of privacy guidelines today concerning web adverts aimed at targeting users' interests.

The Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising.

It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques.
 (IAB (1) See Internet Architecture Board.

(2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing.
 UK) has developed a set of self-regulatory good practice principles for "behavioural advertising" on the internet, coming into force from September.

The principles have been drawn up following collaboration with big internet players including AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Google, Microsoft, Phorm and Yahoo! Nick Stringer, head of regulatory affairs at the IAB, said: "The good practice principles set new transparent standards for behavioural advertising.

"Behavioural advertising has clear benefits to consumers, delivering more relevant advertising and keeping most of the content and services we enjoy online free of charge.

"However, it's in its infancy and we need to let consumers know they are in control."
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Publication:Daily Post (Liverpool, England)
Date:Mar 4, 2009
Words:128
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