New information service for pulp/paper industry from Paperloop.Paperloop (San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA) has begun the production of Paperloop Business Research, a new online information service for professionals in the global pulp, paper and allied fields. The new product will offer a variety of fee-based products and services. Paperloop said the service is designed to "provide independent assessments of a customer's markets, products, customers and competitors." The service is available as Multi--Client Research programs and Single--Client Proprietary Market Studies. The multi--client studies cover such topics as market awareness, customer satisfaction, customer loyalty, acceptance and utilization utilization, n 1. the extent to which a given group uses a particular service in a specified period. Although usually expressed as the number of services used per year per 100 or per 1000 persons eligible for the service, utilization rates may be in the marketplace and marketing. Later this year, Paperloop will publish a series of reports analyzing supplier and producer segments within the pulp and paper sectors. The single--client market studies consist of custom information projects covering such issues as competitive positioning analysis, geographic expansion analysis, image assessment, industry trends, market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. , and market share. Paperloop vice president Vince Ridley ridley: see sea turtle. said the combination of a global network of industry experts, databases, online technical expertise and the launch of the Premium Research Access Service last year means that Paperloop "can now meet all the research needs of companies in the pulp and paper industry The global pulp and paper industry is dominated by North American (United States, Canada), northern European (Finland, Sweden) and East Asian countries (such as Japan). Australasia and Latin America also have significant pulp and paper industries. ." |
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