New image enhancement radio ads produced by AICPA.

Two new 60-second radio ads promoting CPAs' objective insights and trustworthy advice have been produced by the AICPA and are now being placed locally by state CPA societies. Developed collaboratively by the states and the AICPA, the ads continue the theme of "America Counts on CPAs," the successful message incorporated in a prior print ad campaign (The CPA Letter, June).

In one ad, titled "My CPA," several people say how their individual CPA helped them achieve their personal or business financial goals, from deciphering tax regulations to a CPA controller running a business more profitably. "When I Grow Up" is the message of the other ad, in which three children say that they want to help people when they grow up and what they want to become as a result (teacher, doctor and CPA). The ad states that CPAs help all kinds of people keep their business and personal financial affairs on track.

Both ads end with, "Every day, CPAs help millions of Americans with objective insights and trustworthy advice. America Counts on CPAs." The AICPA and state society are named as the sponsors of the ad.