New hotel in Midtown to be flagged as Red Roof Inn.In the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of a refurbishing revolution in Gotham, Apple Core Hotels steps up to the plate with its newest development, a 172-room hotel located on 32nd Street west of Fifth Avenue. The property, which will be operated as a Red Roof Inn Red Roof Inn is a hotel chain in the United States. It is a chain trying catering to budget travelers, Red Roof properties are often distinguished by the large dark-red shingle roof that gave them their name. There are over 359 Red Roof locations in 48 states. , is slated to open in February 2000. Apple Core Hotels is no stranger to the surge of urban real estate renovation; in fact, the company has transformed four aging Manhattan hotels in the past three years. By modernizing existing hotel properties, Apple Core is able to provide comfortable accommodations in prime locations at very competitive rates. The opening of the Red Roof Inn Manhattan at 6 West 32nd  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . Street marks not only Red Roof's entry into the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of hotel market, but also Apple Core's first office building conversion. Acquisition and development of the property totaled $23 million. "We saw this project as a great 'adaptive re-use' opportunity, given the sound construction of the building and the excellent location," said Vijay Dandapani, Apple Core Hotels' COO. "We are happy to add a property under the Red Roof flag to our roster of Apple Core hotels in heart of Manhattan." Under the direction of designer Hyun Kim of HK International Design of Potomac, MD, the building is blossoming from a run-of-the-mill, mixed-use office building to a contemporary boutique hotel Boutique hotel is a term originating in North America to describe intimate, usually luxurious or quirky hotel environments. Boutique hotels differentiate themselves from larger chain/branded hotels and motels by providing personalized level accommodation and services / facilities. in close proximity to Manhattan's Fashion District. The updated 17-story hotel features 172 guest rooms, including a penthouse penthouse Enclosed area on top of a building. A penthouse can be an apartment on the roof or top floor of a building or a structure on the roof housing the top of an elevator shaft, air-conditioning equipment, or stairs leading to the roof. floor of larger rooms. Kim configured the hotel to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the existing structure of the building. For instance, guest rooms line the outside walls of the building, so each room has a window and an exterior view. The hotel will offer an exercise room, a business center complete with computing, copying and fax facilities, and a fifth floor meeting space to accommodate corporate functions. A newly created, 667 square-foot breakfast room will serve a daily complimentary continental breakfast. As at all Apple Core properties, guest rooms feature cable television and pay-per-view movies, voice mail and data ports, personal safes, coffee makers, hairdryers, irons and ironing boards. The hotel will offer rooms with king, queen or two double beds, with rates expected to range from $89 to $199 per night. |
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