New film-forming polymer from National Starch.

* National Starch Personal Care has introduced a new film-forming polymer that has the potential to offer substantial performance improvement in color cosmetics, particularly mascaras and eyeliners. Dermacryl C film-forming polymer, a new easy-to-handle, high-performance acrylic emulsion polymer, delivers improved resistance to wear; allowing the creation of consumer products that last longer and perform better.

The primary color cosmetic applications for Dermacryl C is eye treatments such as mascara and eyeliners, with other applications possibly including foundations, eye shadows, blushes and more. Tests have shown that Dermacryl C film forming polymer delivers substantially improved wear--reduced smudging and flaking--and water resistance in nonwaterproof mascara systems, while remaining easy to remove. The thick, soft, flexible films provide natural volumizing and enhanced curling benefits to eyelashes.

More info: www.personalcare-polymers.com