New edition of classic book, Getting it Printed.

For all the talk, time and money directed at the internet and electronic publishing, the fact remains that most newsletter publishers are still heavily in the print business.

We print newsletters, we print direct mail packages, we print renewal notices, we print special reports, we print directories, and many of us even print books.

And someone in the company has to manage the innumerable print jobs. Wouldn't that someone welcome a detailed, authoritative book with the subtitle "How to work with printers and graphic imaging services to assure quality; stay on schedule and control costs"?

That book has arrived in a thoroughly revised 3rd edition, Getting it Printed, by Mark Beach and Eric Kenly. Appropriate to the times, the book is complemented by a web site, www.gettingitprinted.com., "to improve your skills and keep up-to-date."

Beach is an established authority in graphic design and production--as well as newsletters: he's the author of Editing Your Newsletter. Kenly holds a Master's degree in electronic publishing from Rochester Institute of Technology, where he teaches digital publishing.

They write in the introduction: "Printing is one of the few industries in which customers take an active part in manufacturing. The success of printing jobs depends on the printing buyer as much as on the printer.

"Graphic design requires decisions about inks, papers, file formats and many other aspects of production. Writing specifications, reviewing proofs and conducting press checks involve still more decisions. Customers and printers work together throughout the process.

"In this book, you learn how to participate in the unique, cooperative workflow of the graphic arts. You discover the technical and business requirements needed to make printing's blend of art, craft and industry work for you."

The book's chapters follow the sequence of most printing jobs from idea through delivery:

* Planning for Results

* Using Type and Graphics

* Mastering Color

* Controlling Photographs

* Prepress Workflows

* Paper and Ink

* Offset Printing

* Other Printing Methods

* Finishing and Binding

* Working with Printers

The text is generously complemented by illustrations, examples and photographs; forms to help you pinpoint needs and record individual information; checklists to relate to standards of quality and service; and anecdotes which capture the creative flavor of the graphic arts.

The 14-page glossary is invaluable--as is the entire book to anyone committed to bringing in high-quality printing on, or under, budget.

Getting it Printed, by Mark Beach, PhD. And Erick Kenly, MS, 201 pp 8 1/4 x 10 1/2", softcover, photos and illustrations, $32.99. North Light Books, an imprint of F & W Publications, 1507 Dana Ave., Cincinnati, OH 45207, 800-289-0963, www.gettingitprinted.com.