New edition of Oxbridge Directory of Newsletters published.Oxbridge Communications Inc. has come out with the Oxbridge Directory of Newsletters 2003. With 12,796 titles listed, it's the most comprehensive directory of U.S. and Canadian newsletters. Editorial director Deborah Striplin writes in the preface pref·ace n. 1. a. A preliminary statement or essay introducing a book that explains its scope, intention, or background and is usually written by the author. b. An introductory section, as of a speech. 2. : "The trend toward electronic delivery of print media, especially newsletters, accounts for the more than 1,000 'electronic only' newsletters and over 2,500 that are available in both print and electronic format--online, e-mail, and/or fax. "Another interesting development is the presence of advertising in newsletters. In the past, the absence of advertising was one of the defining criteria of newsletters. Times and definitions have changed, and today many newsletters have appropriated advertising as an easily added revenue stream. At the same time, savvy and cash-strapped advertisers have discovered the potency potency /po·ten·cy/ (po´ten-se) 1. the ability of the male to perform coitus. 2. the relationship between the therapeutic effect of a drug and the dose necessary to achieve that effect. 3. of highly targeted newsletter audiences. Guerilla marketers comb comb 1. a vascular, red cutaneous structure attached in a sagittal plane to the dorsum of the skull of domestic fowl. It consists of a base attached to the skull, a central mass called the body, a backward projecting blade and upward projecting points. 2. the directory for the 2,559 newsletters that take advertising. "Not surprisingly, the subject category that increased the most this past year (by almost 25 percent) was Security and Surveillance, including titles such as Homeland Security Noun 1. Homeland Security - the federal department that administers all matters relating to homeland security Department of Homeland Security executive department - a federal department in the executive branch of the government of the United States & Defense and Disaster Recovery. The largest category continues to be Law, adding titles that reflect today's concerns such as Corporate Accountability Report and eBusiness Law Bulletin." The directory is 8.5 x 11, 1,284 pages, with four indexes: Multipublisher Index, Index to Publishers by State, Title/ISSN Index, and Title Change Index. The directory costs $895 for the print version, $1,095 for single-user CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , and $1,845 for both print and CD-ROM. It is available directly from NL/NL. on the order form in the enclosed en·close also in·close tr.v. en·closed, en·clos·ing, en·clos·es 1. To surround on all sides; close in. 2. To fence in so as to prevent common use: enclosed the pasture. Marketplace, where s there also appears a review of the 2002 edition by Paul Swift. |
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