New e-Catalog Powered By ActivePoint Delights Online Customers of Maplin Electronics.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- 1,000 - page catalog goes interactive resulting in rapid increase in online sales conversion rates to 15 percent of visitors ActivePoint (www.activepoint.com), a company that brings in-store consumer shopping processes to the Web, announced that Maplin Electronics Maplin Electronics is a retailer of electronic goods in the UK and Republic of Ireland. As of 2007, it has 132 stores in the UK and 5 in the Republic of Ireland. Additionally, it operates an extensive web and catalogue based mail-order service. , with over 100 stores and 5 million online visitors monthly, is using an innovative interactive online catalog Similar to an online library or databases in the information storage respect, ‘’’online catalogs’’’ allow potential customers to browse a company’s items for sale from a different location using the internet. from ActivePoint. Since rolling out ActivePoint's virtual catalog, EasyFlip, Maplin's sale conversion rate averages 15 percent, based on usage of the new feature seen at http://www.activepoint.com/maplincatalogp10/enter.html. "The challenge has always been to present all of our products in an intuitive and easy to view manner, as there has always been a problem as to how many products you can show online given things like bandwidth restriction, screen resolution, and the ability to interact," said Chris West This article is about the science fiction writer. For the Catholic author, see Christopher West. Chris West (born 1954) is a British writer. , Internet Channel The Internet Channel is a version of the Opera 9 web browser for use on the Wii by Opera Software and Nintendo.[1] On December 22, 2006, a free beta version (promoted as a "trial version") of the browser was released. Manager of Maplin Electronics. "ActivePoint's EasyFlip, or what we call e-book, lets the customer interact like they would with our main printed catalog, but now they can hover over a product, zoom in, and get further details, and, the nice thing is it is integrated with our online purchasing process Purchasing Purchasing is the formal process of buying goods and services. The Purchasing Process can vary from one organization to another but there are some key elements that are common throughout The process usually starts with a 'Demand' or requirements ," added West. "The bottom line is that customers think the e-book is brilliant, and it's a good way of keeping our customers," West continued. Sales at Maplin Electronics, a company that started over 30 years ago in the UK, have always been driven by its catalog, which today has some 12,000 items spanning about 1,000 pages. The company continues to print the catalog as it conveys information to customers in an easy-to-understand manner. However, the large electronics retailer needed a solution that would get that wealth of information onto its Web site while retaining its user-friendly nature. Maplin monitors its e-book usage and has found that 11 percent of new customers make a purchase after using the new information tool, and 17 percent of existing customers that use the e-book go on to make a purchase. Overall, Maplin conservatively estimates that ActivePoint's EasyFlip will increase its overall sales by five percent. ActivePoint's EasyFlip delivers the type of helpful, interactive experience customers are accustomed to when flipping through an "old fashioned n. 1. A cocktail consisting of whiskey, bitters, and sugar, garnished with with fruit slices and often a cherry. Noun 1. old fashioned - a cocktail made of whiskey and bitters and sugar with fruit slices " print catalog. EasyFlip can leverage the familiar sales circular or catalog with newly developed web-based features and can be customized according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. each client's unique specifications. It can also be integrated with ActivePoint's TX5(TM) site discovery technology, interactive chat session and help desk to provide a highly interactive and profitable web site for retailers. "Our vision is to improve the online buying experience, so that it is even more convenient and effective than walking into a store and talking to a sales associate," said Moshe Ofer, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ActivePoint. "And I think we are getting closer to making this happen. Maplin's high sales conversion rates show plenty of promise in that direction." About ActivePoint ActivePoint, a provider of contextual natural language search and guidance engines is based in New York, NY with development facilities in Netanya, Israel. ActivePoint's TX5(TM) Discovery Engine is a contextual relational search and guidance system that emulates the human communications process. Built on an application service provider (ASP) model, the company has customers in the US, UK. ActivePoint is a subsidiary of ActivePoint Inc., a Delaware holding company. TX5(TM) is a trademark of ActivePoint Inc. ActivePoint is a registered trademark of ActivePoint LTD LTD 1 Laron-type dwarfism 2 Leukotriene D 3 Long-term depression, see there 4. Long-term disability . For more information go to www.activepoint.com. |
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