New daily paper being launched in Santa Monica. (Media).AN economic downturn Downturn The transition point between a rising, expanding economy to a falling, contracting one. downturn A decline in security prices or economic activity following a period of rising or stable prices or activity. , soft ad market and already crowded marketplace were not enough to keep David Danforth and partners from starting up the Santa Monica Daily Press The Santa Monica Daily Press is a free microdaily newspaper founded in Santa Monica in 2001 by Dave Danforth, Carolyn Sackariason, and Ross Furukawa. Currently, the Santa Monica Daily Press is the only daily newspaper in circulation in Santa Monica, California. . Danforth, along with Publisher Ross Ross , Sir Ronald 1857-1932. British physician. He won a 1902 Nobel Prize for proving that malaria is transmitted to humans by the bite of the mosquito. Furukawa and Editor Carolyn Sackariason, put out the first issue of the free Monday-through Saturday daily this month. Some 4,000 copies are being distributed. "It's a terrible time to start a paper, but we've started papers in terrible times before," said Danforth, citing free dailies in California, Colorado and New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). . "People are very sensitive to advertising rates and I you keep them low, you get a lot of local business that can afford to advertise." |
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