New company offers info for marketing community via mag, seminars & online.

MarketingNPV LLC (Princeton, NJ), a new company formed by marketing and publishing veterans, has begun the publication of MarketingNPV, a 16-page bimonthly magazine, as part of a program to help chief marketing officers and their departments make better marketing decisions with information on process, practices and analytic tools. The title has an controlled circulation of 3000 marketing executives.

The company said the magazine is designed to "raise awareness, provide perspective, frame important issues and showcase effective solutions in marketing decision-making." Content will include case histories, profiles, interviews and industry news. The first issue focuses on managing marketing risks and carries information on a process to identify and eliminate unnecessary decision-making risk. It also includes interviews with executives at QVC and BP Amoco and stories on: budgeting systems, brand value management, hiring, managing marketing projects, using metrics, and the challenge of ROI marketing.

Other magazine features include case histories, media reviews of books and software, and information on measurement methods and analytical tools compatible with Microsoft Office.

The company will also sponsor and produce a series of workshops and seminars designed to provide marketers with "the necessary skills, process and tools for quality decision-making."