New company launches "HSToday" with May issue.

A new company, KMD Media (McLean, VA), has begun the publication of HSToday, a monthly magazine that provides "strategic insight and analysis into the policy, structure, politics and priorities of the $100 billion homeland security market," the company said. It will have an initial controlled circulation of 28,000.

The magazine is being targeted to policymakers, managers and officials with homeland security responsibilities at the national, state and local levels. Taglined "insight and analysis for homeland security professionals," the magazine will focus on the strategy and standards of the Department of Homeland Security (DHS), the third largest government agency in the U.S.

The first issue includes articles on the procurement and acquisition system of the DHS, securing the largest sporting events in the U.S., the state of the nation's emergency healthcare network and trauma centers, and an examination of the evolution of computer hacking into a "profit-driven menace." Regular columns cover: grant making and grant seeking; DHS activities, including personnel moves and new policies; interviews with industry executives; reviews of the business of homeland security; the latest hardware and software; and, a critical examination of past events.