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New company formed.


Three of New York's most respected real estate professionals have formed a company to serve as the "ultimate resource" for people looking to buy, sell or move to a new home or community. It will offer consumers unbiased information and advice as well as open the doors to all the "right" service providers.

The unique start-up venture, called Your Primary Resource (YPR YPR Yards Per Rush (football)
YPR Yellowstone Public Radio
YPR Yaw, Pitch, and Roll
YPR Prince Rupert /Prince Rupert, British Columbia, Canada - Digby Island (Airport Code)
YPR Yellow Pages Research
), will initially focus on serving the metropolitan New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 region, including New Jersey and Connecticut, but eventually plans to expand to other cities nationally and around the world.

The company is the brainchild of three veteran real estate executives-Paul Purcell, Kathy Mayer Braddock and Melissa Cohn--each of whom boasts a different expertise and is a recognized leader in their specialized fields.

Paul Purcell, the president of New York's largest residential real estate firm, Insignia Douglas Elliman (IDE), has been a leading authority on both the real estate marketplace and the residential brokerage field for over two decades. Relocation expert Kathy Mayer Braddock, an IDE executive managing director, was the founder of The Intrepid New Yorker, a premier destination services company, and has co-authored two books on "navigating" and living in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. Financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 guru Melissa Cohn is the founder and chairman of Manhattan Mortgage Company, the tri-state region's largest mortgage brokerage company, and is on the Board of Governors of the Real Estate Board of New York.

Purcell and Braddock are remaining at Insignia Douglas Elliman until the end of the year, after which they plan to devote their full time energies to Your Primary Resource.

"Melissa, Paul and I felt the time was right to create a company that would be a true advocate for consumers, and at the same time, function like a human search engine to help people in their most important lifestyle decisions and pursuits," asserted Braddock.

By pooling its partner's expertise in real estate, relocation and financial services, Your Primary Resource has harnessed all of the need-to-know information about moving to or residing in New York and the tri-state region For other tri-state regions, see .

The Tri-State Region is commonly used in the area surrounding New York City to unambiguously refer to the greater metropolitan area. Sometimes the phrase is shortened to "the Tri-State," or "the Tri-State Area" is used instead.
, including where to live, how to find the right real estate broker, how to secure the best mortgage, how to find the right school, child care, doctor, contractor, painter, plumber (programming, tool) Plumber - A system for obtaining information about memory leaks in Ada and C programs.

http://home.earthlink.net/~owenomalley/plumber.html.
, florist, telecommunications services, cable services, banking information, etc. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Purcell, YPR is about matching consumers to services. The company will have no exclusive relationship with any service provider, but rather offer the "best of the best" to consumers.

"We plan to work with as many quality service providers as possible," says Purcell, who noted that all YPR providers will be carefully monitored and expected to meet his company's high performance and ethical standards.

In addition to individual consumers, Cohn said that YPR will be offering its services to corporate human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees.  and relocation departments, new hires moving into the region, anyone relocating to the tri-state area There are a number of places in the United States known as tri-state areas where three states or holdings meet at one point (a tripoint), or in proximity to each other. The two most well-known are for the New York and Chicago metropolitan areas. , New Yorkers interested in moving to the suburbs and anyone buying, selling or renting property in the metropolitan region.

"We're the ultimate one-stop service for any consumer who needs accurate information, speed, efficiency and all the resources under one roof for making an important lifestyle decision," asserted Cohn.
COPYRIGHT 2002 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Your Primary Resource to serve as "ultimate resource" for those looking to buy or sell home
Publication:Real Estate Weekly
Geographic Code:1U2NY
Date:Oct 30, 2002
Words:524
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