New clothes.Denim veteran Joie Rucker doesn't think the high-end jeans craze is about to fizzle fiz·zle intr.v. fiz·zled, fiz·zling, fiz·zles 1. To make a hissing or sputtering sound. 2. Informal To fail or end weakly, especially after a hopeful beginning. n. , but she's added Puka Noun 1. puka - South American shrub or small tree having long shining evergreen leaves and panicles of green or yellow flowers Griselinia lucida genus Griselinia, Griselinia - evergreen shrubs of New Zealand and South America , a casual pants brand, to her company's clothing lineup just in case. Rucker launched her company, Santa Monica-based Tres Angeles, this year after splitting with longtime partner Sean Barron. The pair owned Dutch LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , known for its premium Joie Jeans brand sold in Barneys and other top retailers. Tres Angeles lineup includes ArchIndigo, a premium denim brand, but also Puka, a casual wear line that could stand on its own if the denim fad slows. Puka and ArchIndigo are being sold in stores such as Fred Segal Fred Segal is a Los Angeles, California based clothing boutique. There are two stores, one in Hollywood (on Melrose Avenue) and the other in Santa Monica. In 1976, the Hollywood location was purchased by Ron Herman. , Planet Blue and Bergdorf Goodman Bergdorf Goodman is a major, world-renowned luxury goods department store based in Midtown, Manhattan in New York City. It is owned by Neiman Marcus. History Beginnings . Rucker estimated that sales of the two brands, which start at $185, will reach $3.5 million this year. Rucker, who formerly designed for Guess Inc. and Levi Strauss Co., said there's less competition in casual wear than in denim. "There is room and definitely a need for alternative bottom fabrics and styles," she said. Staff reporter Rachel Brown can be reached by phone at (323) 549-5225, ext. 224, or by e-mail at rbrown@labusinessjournal.com. |
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