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New book on Coors family published.


A new book called Citizen Coors: An American Dynasty, has hit bookstores. It was written by Dan Baum, a former reporter for the Wall Street Journal, and published by Morrow. It is now being sold at chain book outlets, including Barnes & Noble.

According to a review in the New York Times on the web, the book "offers a frequently damning, riveting portrayal of the company and the men who dominated it[ldots]a company run with what author Dan Baum calls "a legacy of ingenuity and muleheadedness" [but] for the most part Baum does a respectable job of avoiding gratuitous swipes at this proud and bumbling clan."

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Publication:Modern Brewery Age
Date:May 1, 2000
Words:107
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