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New birds eye[R] simply grillin[TM] delivers convenience, great grilled taste anytime.

Americans love the taste of grilled food. But preparation is tricky, time-consuming and weather dependent

So Birds Eye
This article is about the company. For other uses, see birdseye.
Birds Eye is an international brand of frozen foods such as seafood, meat and vegetables.
, [R] the frozen food innovators innovators

people who will try new things.

early innovators
important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems.
, are bringing Americans what they want with their newest product --Birds Eye Simply Grillin' [TM], the first perfectly seasoned frozen vegetables Frozen vegatables (also freeze-dried vegetables) are commercially packaged vegetables that are sold in the frozen section of the store, usually packaged in either rectangular boxes or plastic bags.  with great-tasting hot off-the-grill flavor, convenient enough to be enjoyed anytime on the grill or in the oven.

In response to this consumer taste trend, Birds Eye Simply Grillin' makes satisfying cravings at home even easier. Packaged in a versatile foil tray, the perfectly seasoned frozen vegetables go from the freezer freezer

the compartment in which meat and offal are stored at freezing temperatures of 10 to 16°F (-12 to -9°C) although there is a trend to lower temperatures of 0 to -22°F (-18 to -30°C).
 to a gas or charcoal charcoal, substance obtained by partial burning or carbonization (destructive distillation) of organic material. It is largely pure carbon. The entry of air during the carbonization process is controlled so that the organic material does not turn to ash, as in a  grill, or oven, with no preparation and cook in just 30 minutes.

"Knowing that Americans enjoy grilled food, we developed a new vegetable product that delivers hot off-the-grill flavor with easy preparation," said Mike Curtin, business director, branded frozen vegetables and meals for Birds Eye. "The convenience of Birds Eye Simply Grillin' will allow consumers to enjoy the great taste of grilled vegetables as often as they want."
COPYRIGHT 2001 Frozen Food Digest, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.

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Comment:New birds eye[R] simply grillin[TM] delivers convenience, great grilled taste anytime.
Publication:Frozen Food Digest
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 1, 2001
Previous Article:Mrs. Smith's bakeries changing the way foodservice does business.
Next Article:Soybeans and corn.

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