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New birds eye[R] simply grillin[TM] delivers convenience, great grilled taste anytime.

Americans love the taste of grilled food. But preparation is tricky, time-consuming and weather dependent

So Birds Eye, [R] the frozen food innovators, are bringing Americans what they want with their newest product --Birds Eye Simply Grillin' [TM], the first perfectly seasoned frozen vegetables with great-tasting hot off-the-grill flavor, convenient enough to be enjoyed anytime on the grill or in the oven.

In response to this consumer taste trend, Birds Eye Simply Grillin' makes satisfying cravings at home even easier. Packaged in a versatile foil tray, the perfectly seasoned frozen vegetables go from the freezer to a gas or charcoal grill, or oven, with no preparation and cook in just 30 minutes.

"Knowing that Americans enjoy grilled food, we developed a new vegetable product that delivers hot off-the-grill flavor with easy preparation," said Mike Curtin, business director, branded frozen vegetables and meals for Birds Eye. "The convenience of Birds Eye Simply Grillin' will allow consumers to enjoy the great taste of grilled vegetables as often as they want."
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Comment:New birds eye[R] simply grillin[TM] delivers convenience, great grilled taste anytime.
Publication:Frozen Food Digest
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 1, 2001
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