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New benefits plans focusing on aiding small businesses.


THE HONOREE hon·or·ee  
n.
The recipient of an honor.

Noun 1. honoree - a recipient of honors in recognition of noteworthy accomplishments
recipient, receiver - a person who receives something
 

Health Care Product of the Year

Small-Business Plans

Blue Cross of California

BETWEEN 2000 and 2001, 196,422 people took jobs with firms with less than 20 employees. The state has the sixth largest proportion of uninsured residents in the country. Brian Sassi, general manager of the small business division for Blue Cross of California, said between 40 and 50 percent of businesses with less than 50 employees do not offer any kind of health coverage. The problem, said Sassi is that many small business owners, familiar only with individual coverage, assume that they'll have to spend hundreds of dollars every month to cover each employee.

Early this year, Blue Cross decided to redouble re·dou·ble  
v. re·dou·bled, re·dou·bling, re·dou·bles

v.tr.
1. To double.

2. To repeat.

3. Games To double the doubling bid of (an opponent) in bridge.

v.
 its efforts to further penetrate the small group market and develop plans to cover the uninsured. To start with, the company expanded its eligibility guidelines to include part-time employees who work a minimum of 15 hours a week. Before, employees had to work a minimum of 20 hours before being eligible.

The company is also offering a Preferred Provider Organization pre·ferred provider organization
n.
Abbr. PPO A medical insurance plan in which members receive more coverage if they choose health care providers approved by or affiliated with the plan.
 (PPO PPO
abbr.
preferred provider organization


PPO Managed care Preferred provider organization, see there Infectious disease Pleuropneumonia-like organism, see there
) plan, the first small group health plan in California to provide generic only drug coverage with a $35 co-pay.

Starting this month Blue Cross' newest health plan package offers a choice of five different health plans, with varying benefits and costs, to small businesses and their employees. Employees have the option of purchasing a plan that offers catastrophic coverage for hospital stays, and buying up. Depending on price ranges, an employee can purchase the most basic plans, or buy into an HMO HMO health maintenance organization.

HMO
n.
A corporation that is financed by insurance premiums and has member physicians and professional staff who provide curative and preventive medicine within certain financial,
. Companies can cover employees under 30 for less than $60, Sassi said. Additionally, the BeneFits plan allows employers to cover less than 50 percent of the total premium costs, an option previously unavailable to employers.

All of the company's attempts at innovation will be in vain, Sassi said, if brokers aren't able to sell the new package to a skeptical crowd of small business owners. Sassi said that while most brokers spend their time talking to Noun 1. talking to - a lengthy rebuke; "a good lecture was my father's idea of discipline"; "the teacher gave him a talking to"
lecture, speech

rebuke, reprehension, reprimand, reproof, reproval - an act or expression of criticism and censure; "he had to
 companies that already have insurance, BeneFits targets those that offer none, thus necessitating 28 broker education seminars across the state.

Sassi said Blue Cross hopes to see how effective legions of agents bearing BeneFits literature are in selling coverage after the first few months of 2005.

Blue Cross was also the first Valley company to launch high deductible That which may be taken away or subtracted. In taxation, an item that may be subtracted from gross income or adjusted gross income in determining taxable income (e.g., interest expenses, charitable contributions, certain taxes).  plans compatible with Health Savings Accounts A Health Savings Account (HSA) is a tax-advantaged medical savings account available to taxpayers in the United States who are enrolled in a High Deductible Health Plan (HDHP). The funds contributed to the account are not subject to federal income tax at the time of deposit. , currently the reigning health care headline champions.

Sassi, like most experts is quick to point out that while the plans are a good fit for the financially solvent portion of the population, they're not for everybody.
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Article Details
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Title Annotation:Special report: Valley's health care leaders
Author:Colburn, Jonathan D.
Publication:San Fernando Valley Business Journal
Geographic Code:1USA
Date:Dec 6, 2004
Words:435
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