New bedfellows.Gallery Corp., the L.A.-based company behind leading sleep supply retailer Mattress Gallery, has entered a franchise agreement with Dial-A-Mattress Operating Corp., which sells online and via phone as 1-800-Mattress. Prior to the agreement, Mattress Gallery had a Web site, but no e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. capabilities. "In any business, you are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new channels," said James Ristas, president of Mattress Gallery. "We are going to have a three pronged prong n. 1. A thin, pointed, projecting part: a pitchfork with four prongs. 2. A branch; a fork: the two prongs of a river. tr.v. attack: shop by Internet, shop by phone or shop at one of our stores." For Dial-A-Mattress, Mattress Gallery provides a traditional retailing outlet for phone and online shoppers that prefer testing out products before shelling out for them. It also expands the finn's reach into the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, market</p> from its East Coast base. <p>Joe Vicens, an executive vice president at Dial-A-Mattress, said 5 percent of mattress shoppers on the Internet go to mattress.com, the Web site operated by the company. And in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , the firm has a 10 percent market share with phone and the Internet combined. Vicens predicted that the partnership with Dial-A-Mattress could increase Mattress Gallery's share of the local market by 10 percent. "They have an existing sales base, and that sales base will grow dramatically," he said. Shoppers at Mattress Gallery's 57 locations should see changes soon. Signs outside and inside the stores will include both the 1-800-Mattress and Mattress Gallery names. "We would co-brand the stores. It is similar to Kinko's and FedEx," said Vicens. Mattress Gallery is planning to add about five stores annually. Ristas believes Southern California can sustain 100 locations, about 10 of which would be "battleship battleship, large, armored warship equipped with the heaviest naval guns. The evolution of the battleship, from the ironclad warship of the mid-19th cent., received great impetus from the Civil War. " locations, about two to three times larger than the rest. Financial terms of the franchise agreement were not disclosed. |
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