New bars, old tricks.For years, we've said that some granola, energy, and cereal bars are nothing more than individually wrapped cookies. Now the food industry has the nerve to sell bars with cookie cookie File or part of a file put on a Web user's hard disk by a Web site. Cookies are used to store registration data, to make it possible to customize information for visitors to a Web site, to target Web advertising, and to keep track of the products a user wishes to names ... and pretend that they're good for you. "At last, your sweet tooth and your health kick can peacefully coexist co·ex·ist intr.v. co·ex·ist·ed, co·ex·ist·ing, co·ex·ists 1. To exist together, at the same time, or in the same place. 2. ," claims the ad for Strawberry & Yogurt Newtons Bars. "With luscious fruit, creamy yogurt flavor and moist golden cake, they're a good source of calcium, like cereal bars. Plus, they have a wholesome whole·some adj. whole·som·er, whole·som·est 1. Conducive to sound health or well-being; salutary: simple, wholesome food; a wholesome climate. 2. taste that can only come from Newtons. Can you spot the trick words? "Wholesome taste" means nothing. "Creamy yogurt flavor" means little or no yogurt. (Each bar has more baking soda baking soda: see sodium bicarbonate. than yogurt. What looks like yogurt is largely sugars and partially hydrogenated oil.) And the "luscious fruit" is mostly a mixture of sugars, strawberries, and dried apples. A single strawberry supplies 10 percent of a day's vitamin C vitamin C or ascorbic acid Water-soluble organic compound important in animal metabolism. Most animals produce it in their bodies, but humans, other primates, and guinea pigs need it in the diet to prevent scurvy. . A Newton Bar has no C. And Nabisco apparently has no shame when it pretends that Strawberry & Yogurt Newton Bars are equal to a cup of yogurt with fresh strawberries. |
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