New auto dealerships: ranked by 2004 revenues.EXECUTIVE SUMMARY THE 25 largest dealerships in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. County generated $4.2 billion in 2004 revenues for sales, parts and service, up 6.7 percent over the prior year. Of the 25 dealerships on the list, 19 reported higher revenues for 2004. No. 24 Power Dodge Valencia Valencia, region, Spain Valencia (välān`thēä), autonomous region (1990 pop. 3,902,429) and former kingdom, E Spain, on the Mediterranean. It now comprises the provinces of Alicante, Castellón, and Valencia. registered the biggest percentage increase in revenues, up 55.6 percent over 2003. The second largest gain was made by No. 25 Valencia BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. , which reported a 42.5 percent increase. Ford dealerships made up four of the five worst performers on this year's list. Power Ford Torrance Torrance, industrial and residential city (1990 pop. 133,107), Los Angeles co., SW Calif.; inc. 1921. It has large aircraft and electronics industries. Among its many manufactures are aircraft, electronics, communications equipment, aluminum products, steel, and , No. 21 this year, reported 2004 revenues of $81.9 million, down $18.9 million or 18.7 percent from the previous year. No. 2 Galpin Ford saw revenues fall $73.4 million, or 16.8 percent, to $362.4 million. Puente Hills Puente Hills is a chain of hills in an unincorporated area in eastern Los Angeles County, California. It lies to the south of the San Gabriel Valley and the Pomona Freeway (California State Route 60), to the east of the San Gabriel River Freeway (Interstate 605), to the north of Ford, No. 25 last year, fell off the list after reporting 2004 revenues of $69.9 million, down $21.2 million or 23.2 percent over 2003. Overall, the 25 largest dealerships in L.A. County sold 131,717 new and used vehicles in 2004. THE PACESETTER LONGO For other uses, see Longo (disambiguation). The Longos is the oldest street gang in Long Beach, California,[1] made up of several smaller cliques from the 53 gangs active the in the area. TOYOTA Toyota (toi-ō`tə, Jap. tōyō`tä), city (1990 pop. 332,336), Aichi prefecture, central Honshu, Japan. It is a major industrial center dominated by the Toyota Motor Company, which produces passenger vehicles and auto parts there. THE El Monte-based dealership, with 2004 revenues of $572.5 million, is not only the largest in L.A. County, it's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have the largest in the nation. Longo sold more than 24,000 new and used cars in 2004, with new units accounting for most of the volume. And helped by popular newer models such as the Prius, Longo sold 2,521 new cars in July July: see month. , breaking its all-time all-time adj. Exceeding all others up to the present time: an all-time speed skating record. all-time Adjective Informal monthly sales record. The record month included sales of 200 new Scions SCions is an organization for members of the University of Southern California Trojan Family that have other relatives that are also alumni of the school. , also a record for the dealership. "We need to expand our facilities," said Tom Rudnai, president of Longo Toyota and Longo Lexus Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. Lexus brand name vehicles are sold in North America, Europe, Asia, the Middle East, Oceania, Africa, and Latin America; in the United States, Lexus is the highest-selling make of luxury cars. . "Growth is exceeding expectations." The dealership recently completed a five-level 2,500-car parking structure for employee parking and new car inventory and immediately decided to expand it. Rudnai said the dealership needs to renovate and expand the service department, as well as add a second story to the main building to expand Scion sci·on n. 1. A descendant or heir. 2. also ci·on A detached shoot or twig containing buds from a woody plant, used in grafting. operations and Longo's Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the sales division. "I would like to have a gas station on the lot, but don't don't 1. Contraction of do not. 2. Nonstandard Contraction of does not. n. A statement of what should not be done: a list of the dos and don'ts. have the space," he said. Besides selling cars, Longo is a licensee licensee n. a person given a license by government or under private agreement. (See: license, licensor) LICENSEE. One to whom a license has been given. 1 M. Q. & S. 699 n. of both Subway subway: see rapid transit. subway Underground railway system used to transport passengers within urban and suburban areas. The first subway line, 3. and Starbucks. It also serves as a district office for the Auto (AUTOmatic) Refers to a wide variety of devices that perform unattended operations. Club insurance and travel services. Established in 1967, Longo Toyota is part of the Penske Automotive Group Penske Automotive Group (NYSE: PAG), headquartered in Bloomfield Hills, Michigan, is the worlds second largest automotive dealership. Previously called UnitedAuto Group, , a subsidiary of Michigan-based Penske Corp. [GRAPHICS OMITTED]
Rank Dealership (Ranking in 2004) Revenues Vehicles
* name (millions) Sold in
* address * 2004 2004
* 2003 * new
* percent * used
gain (loss)
1 Longo Toyota (1) $572.4 20,366
3534 N. Peck Road $535.2 3,648
El Monte 91731 7%
2 Galpin Ford (2) 362.4 8,334
15505 Roscoe Blvd. 435.8 3,566
North Hills 91343 -16.8
3 Longo Lexus (3) 316.2 6,525
3530 N. Peck Road 272.5 882
El Monte 91731 16
4 Norm Reeves Honda Superstore (4) 274.8 6,377
18500 Studebaker Road 227.9 3,026
Cerritos 90703 20.6
5 Power Toyota Cerritos (5) 241.5 7,635
18700 Studebaker Road 223.8 2,448
Cerritos 90703 7.9
6 Galpin Jaguar Lincoln Mercury (7) 217.1 5,050
15500 Roscoe Blvd. 199.4 462
Van Nuys 91343 8.9
7 Penske Motorcars (10) 181.7 2,449
2010 E. Garvey Ave. South 174.1 874
West Covina 91791 4.3
8 W.I. Simonson Inc. (11) 179.8 2,550
1626 Wilshire Blvd. 166.5 441
Santa Monica 90403 8
9 Puente Hills Toyota/Scion (12) 163.6 5,309
17070 Gale Ave. 159.5 1,275
City of Industry 91748 2.6
10 Lexus of Cerritos (13) 160 2,532
18800 Studebaker Road 145 1,050
Cerritos 90703 10.3
11 Cerritos Nissan (16) 153.2 4,340
18707 Studebaker Road 111.8 1,281
Cerritos 90703 37.1
12 South Bay BMW (17) 136.4 2,109
18800 Hawthorne Blvd. 106.7 639
Torrance 90504 27.8
13 South Bay Toyota (15) 126.7 3,550
18416 S. Western Ave. 113.4 1,644
Gardena 90248 11.8
14 Beverly Hills BMW (19) 115.7 1,618
8825 Wilshire Blvd. 107.1 379
Beverly Hills 90211 8.1
15 Glendale Nissan (24) 111.5 2,571
727 S. Brand Blvd. 91.8 2,253
Glendale 91206 21.4
16 Power Chevrolet-Pontiac-Buick-GMC 102.8 2,177
14610 Hindry Ave. 88.4 997
Hawthorne 90250 16.3
17 Cerritos Buick Pontiac GMC (14) 95.8 1,825
10901 E. 183rd St. 113.5 758
Cerritos 90703 -15.6
18 Power Ford Valencia (21) 93.6 1,667
23920 Creekside Road 100.6 1,452
Valencia 91355 -7
19 Land Rover Encino 93.3 1,161
15800 Ventura Blvd. 84.9 367
Encino 91436 9.9
20 Vista Ford (22) 90.8 1,995
21501 Ventura Blvd. 97.1 965
Woodland Hills 91364 -6.5
21 Power Ford Torrance (20) 81.9 2,077
3311 Pacific Coast Highway 100.8 619
Torrance 90505 -18.7
22 Honda World Downey 76.4 2,572
10645 Studebaker Road 74.4 777
Downey 90241 2.7
23 Power Honda Valencia 74.3 2,287
23551 Magic Mountain Parkway 78.8 767
Valencia 91355 -5.7
24 Power Dodge Valencia 72.5 1,469
23820 Creekside Road 46.6 1,108
Valencia 91355 55.6
25 Valencia BMW 72.4 1,117
24030 Creekside Road 50.8 377
Valencia 91355 42.5
Rank Dealership (Ranking in 2004) Vehicles New Car Makes
* name Sold in Sold
* address 2003
* new
* used
1 Longo Toyota (1) 19,630 Toyota, Scion
3534 N. Peck Road 3,932
El Monte 91731
2 Galpin Ford (2) 9,906 Ford
15505 Roscoe Blvd. 3,179
North Hills 91343
3 Longo Lexus (3) 5,683 Lexus
3530 N. Peck Road 800
El Monte 91731
4 Norm Reeves Honda Superstore (4) 7,098 Honda
18500 Studebaker Road 2,909
Cerritos 90703
5 Power Toyota Cerritos (5) 7,040 Toyota, Scion
18700 Studebaker Road 2,443
Cerritos 90703
6 Galpin Jaguar Lincoln Mercury (7) 4,485 Jaguar, Lincoln,
15500 Roscoe Blvd. 456 Mercury, Volvo,
Van Nuys 91343 Mazda, Aston
7 Penske Motorcars (10) 2,448 Mercedes-Benz,
2010 E. Garvey Ave. South 742 Maybach
West Covina 91791
8 W.I. Simonson Inc. (11) 2,325 Mercedes-Benz
1626 Wilshire Blvd. 393
Santa Monica 90403
9 Puente Hills Toyota/Scion (12) 5,110 Toyota, Scion
17070 Gale Ave. 1,453
City of Industry 91748
10 Lexus of Cerritos (13) 2,286 Lexus
18800 Studebaker Road 1,077
Cerritos 90703
11 Cerritos Nissan (16) 2,980 Nissan
18707 Studebaker Road 1,503
Cerritos 90703
12 South Bay BMW (17) 1,587 BMW, Mini, Lotus
18800 Hawthorne Blvd. 636
Torrance 90504
13 South Bay Toyota (15) 3,128 Toyota, Scion
18416 S. Western Ave. 1,547
Gardena 90248
14 Beverly Hills BMW (19) 1,373 BMW
8825 Wilshire Blvd. 429
Beverly Hills 90211
15 Glendale Nissan (24) 1,977 Nissan
727 S. Brand Blvd. 2,135
Glendale 91206
16 Power Chevrolet-Pontiac-Buick-GMC 1,928 Chevrolet,
14610 Hindry Ave. 825 Pontiac, Buick,
Hawthorne 90250 GMC
17 Cerritos Buick Pontiac GMC (14) 2,405 Buick, Pontiac,
10901 E. 183rd St. 861 GMC
Cerritos 90703
18 Power Ford Valencia (21) 2,028 Ford
23920 Creekside Road 1,571
Valencia 91355
19 Land Rover Encino 1,123 Land Rover
15800 Ventura Blvd. 364
Encino 91436
20 Vista Ford (22) 2,247 Ford
21501 Ventura Blvd. 1,111
Woodland Hills 91364
21 Power Ford Torrance (20) 2,911 Ford
3311 Pacific Coast Highway 717
Torrance 90505
22 Honda World Downey 2,418 Honda
10645 Studebaker Road 760
Downey 90241
23 Power Honda Valencia 2,402 Honda
23551 Magic Mountain Parkway 947
Valencia 91355
24 Power Dodge Valencia NA Dodge
23820 Creekside Road NA
Valencia 91355
25 Valencia BMW NA BMW
24030 Creekside Road NA
Valencia 91355
Rank Dealership (Ranking in 2004) Services Profile
* name (L.A.
County)
* address * employees
* year
established
1 Longo Toyota (1) sales, parts, 579
3534 N. Peck Road service, body 1967
El Monte 91731 shop
2 Galpin Ford (2) sales, lease, 637
15505 Roscoe Blvd. rental, parts, 1946
North Hills 91343 services,
accessories
3 Longo Lexus (3) sales, parts, 217
3530 N. Peck Road service 1989
El Monte 91731
4 Norm Reeves Honda Superstore (4) sales, parts, NA
18500 Studebaker Road service 1983
Cerritos 90703
5 Power Toyota Cerritos (5) sales, parts, 225
18700 Studebaker Road service 1998
Cerritos 90703
6 Galpin Jaguar Lincoln Mercury (7) sales, lease, 282
15500 Roscoe Blvd. parts, 1986
Van Nuys 91343 service,
accessories
7 Penske Motorcars (10) sales, repair, 217
2010 E. Garvey Ave. South parts 1995
West Covina 91791
8 W.I. Simonson Inc. (11) sales, parts, NA
1626 Wilshire Blvd. service 1937
Santa Monica 90403
9 Puente Hills Toyota/Scion (12) sales, parts, 212
17070 Gale Ave. service 1981
City of Industry 91748
10 Lexus of Cerritos (13) sales, parts, 170
18800 Studebaker Road service 1999
Cerritos 90703
11 Cerritos Nissan (16) sales, parts, 200
18707 Studebaker Road service 1967
Cerritos 90703
12 South Bay BMW (17) sales, parts, 130
18800 Hawthorne Blvd. service 2000 (1)
Torrance 90504
13 South Bay Toyota (15) sales, parts, 135
18416 S. Western Ave. service 2001
Gardena 90248
14 Beverly Hills BMW (19) sales, repair, 150
8825 Wilshire Blvd. parts, 1998
Beverly Hills 90211 service,
rental
15 Glendale Nissan (24) sales, parts, 172
727 S. Brand Blvd. service 1995
Glendale 91206
16 Power Chevrolet-Pontiac-Buick-GMC sales, parts, 126
14610 Hindry Ave. service 1997
Hawthorne 90250
17 Cerritos Buick Pontiac GMC (14) sales, parts, 131
10901 E. 183rd St. service 2000
Cerritos 90703
18 Power Ford Valencia (21) sales, parts, 142
23920 Creekside Road service 1997
Valencia 91355
19 Land Rover Encino sales, parts, 71
15800 Ventura Blvd. service 1999
Encino 91436
20 Vista Ford (22) sales, parts, NA
21501 Ventura Blvd. service 1974
Woodland Hills 91364
21 Power Ford Torrance (20) sales, parts, 119
3311 Pacific Coast Highway service 1998
Torrance 90505
22 Honda World Downey sales, parts, NA
10645 Studebaker Road service NA
Downey 90241
23 Power Honda Valencia sales, parts, 91
23551 Magic Mountain Parkway service 1999
Valencia 91355
24 Power Dodge Valencia sales, parts, 71
23820 Creekside Road service 1999
Valencia 91355
25 Valencia BMW sales, parts, 53
24030 Creekside Road service 1999
Valencia 91355
Rank Dealership (Ranking in 2004) Top Local Executive
* name * name
* address * title
* phone
1 Longo Toyota (1) Tom Rudnai
3534 N. Peck Road president
El Monte 91731 (626) 580-6000
2 Galpin Ford (2) Herbert F. Boeckmann II
15505 Roscoe Blvd. president
North Hills 91343 (818) 787-3800
3 Longo Lexus (3) Tom Rudnai
3530 N. Peck Road president
El Monte 91731 (626) 580-6200
4 Norm Reeves Honda Superstore (4) David Conant
18500 Studebaker Road president
Cerritos 90703 (800) 295-7182
5 Power Toyota Cerritos (5) Anthony Woods
18700 Studebaker Road general manager
Cerritos 90703 (562) 860-6561
6 Galpin Jaguar Lincoln Mercury (7) Herbert F. Boeckmann II
15500 Roscoe Blvd. president
Van Nuys 91343 (818) 894-3800
7 Penske Motorcars (10) Gregory Penske
2010 E. Garvey Ave. South president
West Covina 91791 (626) 491-7641
8 W.I. Simonson Inc. (11) J. Richards/F. Rehwald
1626 Wilshire Blvd. ceo/president
Santa Monica 90403 (310) 829-4511
9 Puente Hills Toyota/Scion (12) Greg Mortenson
17070 Gale Ave. general manager
City of Industry 91748 (626) 964-7100
10 Lexus of Cerritos (13) Michael Hong
18800 Studebaker Road general manager
Cerritos 90703 (562) 865-7447
11 Cerritos Nissan (16) Peter Fice
18707 Studebaker Road general manager
Cerritos 90703 (562) 402-2277
12 South Bay BMW (17) Peter Boesen
18800 Hawthorne Blvd. general manager
Torrance 90504 (310) 939-7300
13 South Bay Toyota (15) David Ortiz
18416 S. Western Ave. v.p., general manager
Gardena 90248 (310) 323-7800
14 Beverly Hills BMW (19) Seth Waskow
8825 Wilshire Blvd. center operator
Beverly Hills 90211 (310) 358-7800
15 Glendale Nissan (24) Morris Schrage
727 S. Brand Blvd. president
Glendale 91206 (818) 240-6000
16 Power Chevrolet-Pontiac-Buick-GMC Jeff Guest
14610 Hindry Ave. general manager
Hawthorne 90250 (310) 536-4000
17 Cerritos Buick Pontiac GMC (14) Bernie Wolfe
10901 E. 183rd St. area vice president
Cerritos 90703 (562) 733-3800
18 Power Ford Valencia (21) Gary Pilikyan
23920 Creekside Road general manager
Valencia 91355 (661) 255-6600
19 Land Rover Encino Cyrus Mazaherian
15800 Ventura Blvd. general manager
Encino 91436 (818) 990-9870
20 Vista Ford (22) Steve Shuken
21501 Ventura Blvd. president
Woodland Hills 91364 (818) 884-7600
21 Power Ford Torrance (20) Sean Meno
3311 Pacific Coast Highway general manager
Torrance 90505 (310) 784-4700
22 Honda World Downey Jeff Hodge
10645 Studebaker Road general manager
Downey 90241 (800) 410-7629
23 Power Honda Valencia Sudhir Sood
23551 Magic Mountain Parkway market manager
Valencia 91355 (661) 255-5551
24 Power Dodge Valencia Jack Sinanian
23820 Creekside Road general manager
Valencia 91355 (661) 259-8770
25 Valencia BMW Gary Marco
24030 Creekside Road general manager
Valencia 91355 (661) 254-8000
NA - Not Available
(1) Year acquired by Hitchcock Automotive Resources.
Note: The information on this listed was provided by representatives
of the dealerships and obtained from the Ward's Dealer 500. A number
of dealerships may have qualified for this list but failed to submit
information. To the best of our knowledge, this information is
accurate as of press time. While every effort is made to ensure
the accuracy and thoroughness of the list, omissions and typographical
errors sometimes occur. Please send corrections or additions on
company letterhead to the Research Department, Los Angeles Business
Journal, 5700 Wilshire Blvd., Suite 170, Los Angeles 90036. [c] 2005
Los Angeles Business Journal. This list may not be reprinted in whole
or in part without prior written permission from the editor. Reprints
are available from Wright's Reprints, (877) 652-5295.
Researched by David Nusbaum
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