New and Improved L'il Critters Groovy Calcium Gummy Bears with Vitamin D Support Strong and Healthy Teeth and Bones.

VANCOUVER, Wash. -- Northwest Natural Products has announced a "groovy" new and improved gummy vitamin to its best-selling line of vitamin supplements for children. L'il Critters Groovy Calcium Gummy Bears[R], now with Vitamin D, was created specifically to help promote strong, healthy teeth and bones in children. L'il Critters Groovy Calcium Gummy Bears provide the calcium kids need - plus Vitamin D to assist in calcium absorption - in a fun gummy bear that children love. The new and improved product, with an award-winning taste, is modeled after the company's L'il Critters Gummy Vites[R] brand of vitamins for children, the nation's number one selling gummy bear vitamin.

L'il Critters Groovy Calcium Gummy Bears contain no artificial colors, flavors, or preservatives.

In a nostalgic salute to the 1960s, each new groovy calcium gummy bear comes in one of three swirly flavors: orange cream, strawberry cream, and black cherry cream. Even the L'il Critters characters have a "groovy" new look.

Calcium is critical for strengthening bones and preventing osteoporosis (a decrease in bone mass) later in life. Fewer than one in ten girls and only one in four boys ages 9 to 13 receive their adequate daily requirement of calcium, according to the National Institute of Child Health and Human Development, part of the National Institutes of Health (NIH). (a) The United States Department of Agriculture (USDA) recommends children drink two to three cups of milk per day along with other calcium-rich foods in order to get the recommended 1,300 mg. of calcium necessary to build strong bones for life.

While milk and whole natural foods are recognized as the best main source of calcium for children, L'il Critters Groovy Calcium Gummy Bears are a fun and easy way for children to supplement their daily intake of dietary calcium. Two Groovy Calcium Gummy Bears, the recommended daily dose, contain as much calcium as one 5-oz. glass of milk.

"If your children don't drink enough milk or eat calcium rich foods, it is probably a good idea to start them on a supplement," said Kate Jones, President of Northwest Natural Products and mother of two, in giving advice to parents of young children. "Calcium is especially important while bones and teeth are still being formed, and L'il Critters Groovy Calcium Gummy Bears are a fun and easy way to supplement dietary calcium." Jones stated that L'il Critters Groovy Calcium Gummy Bears are a supplement to a healthy diet, not a substitute for one.

L'il Critters Groovy Calcium Gummy Bears are now available at Costco, Fred Meyer, Meijer and Publix.

Northwest Natural Products (NNP) is a national leader in offering high quality vitamins and vitamin supplements. Using the latest advances in manufacturing techniques, NNP delivers its supplements in unique and innovative forms such as gummies, tablets, caplets and soft chews. With a wide array of products ranging from infant to seniors, Northwest Natural Products manufactures vitamin supplements for every stage of life.

(a) Source: www.nichd.nih.gov