New and Improved Formula for L'il Critters Fruit & Veggie Bears.

VANCOUVER, Wash. -- Northwest Natural Products has announced a new and improved formula to its best-selling children's supplements: L'il Critters[R] Fruit & Veggie Bears[TM]. Created for children who may not always receive the recommended daily intake of fruit and vegetables, L'il Critters Fruit & Veggie Bears provide essential vitamins and antioxidants in a fun gummy bear that children love to take. Modeled after L'il Critters Gummy Vites[R] - the number one selling gummy bear vitamin - L'il Critters Fruit & Veggie Bears have an award-winning taste and are packed with the goodness of fruits and vegetables.

L'il Critters Fruit & Veggie Bears, which contain no artificial colors, flavors or preservatives, come in four great fruit flavors that kids love: Orange, Cherry, Strawberry and Lemon. For the past four consecutive years, L'il Critters Fruit & Veggie Bears have been voted best tasting children's Gummy Vitamins by ChefsBest[TM]. The coveted ChefsBest[TM] Award for Best Taste is given to the brand rated highest among leading brands by independent professional chefs.

L'il Critters Fruit & Veggie Bears are an excellent source of Vitamins A, C and E, and have the antioxidant power of a half-serving of fruit and vegetables in only two bears.

"We designed our improved Fruit and Veggie Bear formula with another simple formula in mind: good taste + fruits and veggies = healthy kids," said Kate Jones, president of Northwest Natural Products, and a national leader in the children's vitamin and supplement industry. "As a mother of two, I know how hard it can be to get kids to always eat right. Fruit and vegetables are an important part of a healthy diet, but getting kids to eat from these important food groups can be a daily struggle."

The USDA recommends 2-1/2 cups of vegetables and 2 cups of fruit per day. Without the proper amount of vitamins provided by fruit and vegetables, children can experience a lack of energy and even poor growth. Children who do not receive the proper intake of vitamins A, C and E can be at risk for numerous health problems(a).

"It is important for a child's nutritional intake to come from whole natural foods, but when the minimum requirements for vitamins are not received from the food they eat, it is also important to provide a vitamin supplement," said Kate Jones. "L'il Critters Fruit & Veggie Bears are a fun and healthy way for children to get their vitamins and antioxidants."

L'il Critters Fruit & Veggie Bears are now available at Costco, Walgreens, Meijer and CVS.

Northwest Natural Products (NNP) is a national leader in offering high quality vitamins and vitamin supplements. Using the latest advances in manufacturing techniques, NNP delivers its supplements in unique and innovative forms, such as gummies, tablets, caplets and soft chews. With a wide array of products ranging from infant to adult, Northwest Natural Products manufactures vitamin supplements for every stage of life.

L'il Critters Fruit & Veggie Bears are a supplement to a healthy diet and not a substitute for fruit and vegetables.

(a) Source: PDR for Nutritional Supplements, 1 (st) Edition.