New York Interconnect Uses IntelliSpot to Offer Customized TV Commercials.

Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--Nov. 17, 2003

The New York Interconnect, which provides advertisers in the New York DMA with the ability to buy spot TV across 35 cable networks, today announced that it will use IntelliSpot(R), a customization solution for TV advertising, to enhance its current ad targeting capabilities.

IntelliSpot - which was developed by Visible Word and Sea Change International - brings the ability to target demographic or geographic segments of the viewing audience to a whole new level. The cutting-edge technology allows advertisers to customize their messages and make them directly relevant to their target viewers by dynamically updating and automatically assembling television commercials specific to the audience. This means that, for the first time, advertisers will be able to create and send hundreds of variations of a single campaign to different viewers with one media buy and without creating multiple ad versions. As a fully automated and streamlined process, IntelliSpot also enhances advertiser's ROI by reducing many of the costs associated with creating and distributing multiple versions of commercials while providing more timely ads by allowing spots to be quickly updated or modified.

"With the addition of IntelliSpot, we are now able to provide our clients with the most advanced advertising capability in television today," said Ed Renicker, Senior Vice President and General Manager of the New York Interconnect. "Viewers get more relevant commercials and advertisers get message customization that has been shown to generate increased response. It's the future of TV advertising."

"It's a significant statement when a company like the New York Interconnect, the leading interconnect in the number one market in the country, adopts IntelliSpot as a part of the services it provides to advertisers," said Seth Haberman, CEO of Visible World. "We welcome this partnership and look forward to rapid growth in the months and years to come."

IntelliSpot ads use rules supplied by the advertiser to create a digital file that automatically assembles various components of a commercial--video, audio, text, and graphics. These files are trafficked and scheduled as a single TV spot, but become multiple commercials prior to airing. Each of the resulting customized ads is broadcast simultaneously to its designated market, zone, or in the future, household, without additional operator intervention.

IntelliSpot tools from Visible World are used to design these multi-component commercials that are appropriate to a specific audience segment. During this design stage, geographic information, research and data - including buying patterns and demographic profiles from specific cable zones - can be integrated into the IntelliSpot ad. The system is also compatible with leading creative and post-production systems and software developed by companies such as Apple Computer, Adobe Systems, and Avid.

About the New York Interconnect

The New York Interconnect provides advertisers in the New York DMA with the ability to buy spot TV across 35 of the most popular cable networks. Advertisers can target any demographic or geographic segment of the more than 3.5 million households that are reached via the New York Interconnect's state-of-the-art fiber optic delivery system. Established in 1993, the New York Interconnect today is the largest interconnect in the country, and represents a partnership between Cablevision and Comcast. The New York Interconnect is managed by Rainbow Advertising Sales Corporation (RASCO). RASCO is the advertising division of Rainbow Media Holdings, Inc. and is the cable industry's largest and most diverse advertising representation firm.

About Visible World and IntelliSpot

Visible World is a technology and media service company that provides advertisers with the most intelligent, timely and cost effective solution for customizing their TV messages so they are more relevant to their target viewers. Founded in February 2000, Visible World is backed by the industry's leading advertising and financial organizations including the WPP Group, Grey Advertising Ventures, RVC, Waterview Partners, Fleck TIME Funds, and Leucadia National Corporation. IntelliSpot(R) is the customization system developed by Visible World Inc. in partnership with SeaChange International, Inc. Enabling advertisers and their agencies to cost effectively design and produce multiple versions of TV commercials -- up to hundreds or even thousands -- IntelliSpot ads can be delivered to designated markets, zip codes, and in the future, households. IntelliSpot's customization solution increases media efficiency and advertising effectiveness. More information on the company is available on its website: www.visibleworld.com

About Sea Change

SeaChange International, Inc. (NASDAQ:SEAC) is a world leader in digital video systems, spanning broadcast and broadband. The Company creates powerful server and software systems that manage, store and distribute professional quality digital video. SeaChange's innovative products are based on a scalable, distributed software architecture and standard technology components to continually deliver exponential improvements in digital video cost-performance. As a result, SeaChange enables broadband, broadcast, satellite and new media companies to streamline operations and reduce costs, allowing for expanded services, new applications and increased revenues. SeaChange is headquartered in Maynard, Massachusetts and has product development, support and sales offices throughout the world. Visit www.seachangeinternational.com.

(C) 2003 Visible World Inc. All rights reserved.

IntelliSpot is either a registered trademark or trademark of Visible World Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners.