New Wyeth-Ayerst Painkiller No. 2.NEWTOWN, Pa.--(BW HealthWire)--Feb. 3, 1998--A month after its launch, Wyeth-Ayerst's Duract became the second-most dispensed dis·pense v. dis·pensed, dis·pens·ing, dis·pens·es v.tr. 1. To deal out in parts or portions; distribute. See Synonyms at distribute. 2. To prepare and give out (medicines). 3. oral non-narcotic analgesic analgesic (ăn'əljē`zĭk), any of a diverse group of drugs used to relieve pain. Analgesic drugs include the nonsteroidal anti-inflammatory drugs (NSAIDs) such as the salicylates, narcotic drugs such as morphine, and synthetic drugs in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Duract captured 19% of new prescriptions in its category in August 1997, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Source Prescription Audit, a service provided by the health care consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a Scott-Levin that tracks prescription drug prescription drug Prescription medication Pharmacology An FDA-approved drug which must, by federal law or regulation, be dispensed only pursuant to a prescription–eg, finished dose form and active ingredients subject to the provisos of the Federal Food, Drug, activity. Since then, Duract has continued to gain new prescription share (27% in October) from market leader Ultram and third-place Cataflam. The oral analgesic market generated nearly $575 million from retail prescriptions during the 12-month period ending October 1997, an increase of 18% from the prior year. After only 3 months on the market, Duract became the most promoted product in its class. It accounted for 72% of the 326,000 details made for oral non-narcotic analgesics Analgesics Definition Analgesics are medicines that relieve pain. Purpose Analgesics are those drugs that mainly provide pain relief. during the quarter ending October 1997. Wyeth's Duract details mainly targeted primary care physicians, who received 54% of the total, and orthopedic orthopedic /or·tho·pe·dic/ (-pe´dik) pertaining to the correction of deformities of the musculoskeletal system; pertaining to orthopedics. surgeons, who received 18%. According to Scott-Levin's Personal Selling Audit, doctors indicated that reps most often cited Duract's attributes and compared the drug with Percocet and Ultram. Retail pharmacies dispensed more than 1 million new prescriptions for oral non-narcotic analgesics in October. Primary care physicians wrote more than half (52%) of these prescriptions, followed by orthopedic surgeons (12%). Duract captured a 29% share of new prescriptions in this category among primary care doctors, higher than its 27% share overall. In October, the average size of a Duract prescription was 31 capsules, compared with 50 tablets for Ultram. At $4.10, Duract cost patients 28% more than Ultram ($3.20) per day, although Duract patients received about 3 fewer days of therapy per prescription than Ultram patients. Managed care plans paid for more than 60% of the new prescriptions dispensed for oral non-narcotic analgesics in October. Duract's new prescription share among third-party payers and cash payers was consistent with its overall share; the brand accounted for 22% of new prescriptions covered by Medicaid in its market. For more information, contact Jim Charnetski or Sherry Dixon at 800/982-5613, or e-mail them at email@scottlevin.com. Scott-Levin, a subsidiary of PMSI/Scott-Levin Inc., provides consulting and communications services to pharmaceutical companies worldwide. Visit Scott-Levin on the World Wide Web at http://www.scottlevin.com. CONTACT: Scott-Levin, Newtown Jim Charnetski or Sherry Dixon, 800/982-5613 email@scottlevin.com |
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