New Urban Face of Salt Lake City to be a Gathering Place for Community and Visitor Celebration Downtown During Olympic Games.Business Editors LOS ANGELES--(BUSINESS WIRE)--Jan. 24, 2002 The Jerde Partnership International: -- Visionary Architect Jon Jerde Creates New Urban District As Model for Regenerating America's Mid-Sized Cities -- $375-million, 3.2-million Square-Foot, 30-Acre Neighborhood Integrates Culture, Housing, Offices, Restaurants and Entertainment in Downtown Salt Lake City; The Gateway Opens 1 November -- Jerde Designed Olympic Games in Los Angeles; Millions Now Experience His Projects Worldwide The most complex form of visionary architect Jon Jerde's vision to regenerate America's mid-sized cities and to create communal settings that renew a public life of richness opened in Salt Lake City 1 November; the new urban district, directly across from the Salt Lake Ice Center, is expected to become a center for communal celebration downtown during the 2002 Winter Olympic Games Olympic games, premier athletic meeting of ancient Greece, and, in modern times, series of international sports contests. The Olympics of Ancient Greece Although records cannot verify games earlier than 776 B.C. . Jerde first came to international attention when he designed the Olympic Games in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. in 1984. In November, more than one million residents and tourists experienced The Gateway, a $375-million, 3.2-million square-foot mixed-use urban district that integrates residential, cultural, hospitality, retail and entertainment uses. A children's museum Children's museums are institutions that provide exhibits and programs that stimulate informal learning experiences for children. In contrast with traditional museums that typically have a hands-off policy regarding exhibits, children's museums feature interactive exhibits that are mingles with restaurants, shops, a cineplex, offices, apartments and condominiums along the project's Rio Grande Rio Grande, city, Brazil Rio Grande (rē`  grän`dĭ), city (1991 pop. Boulevard, creating a
street experience like Third Street Promenade The Third Street Promenade is a pedestrian street in Santa Monica, California, United States. It is considered one of the premier shopping destinations in West Los Angeles and frequently draws crowds from all over Los Angeles County. in Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , CA.Journalists who cover the Olympic Games will be housed in some of the residences in the new neighborhood. The Gateway is an example of adaptive re-use of an under-utilized industrial area, formerly a Union Pacific rail yard and brownfield site on 30 acres on downtown Salt Lake City's western edge. The new urban district has been conceived by Mr. Jerde as a model for urban regeneration of America's mid-sized cities, which began to decline when the suburbs emerged in the 1950s. Jerde's Gateway Delivers A New Urban Experience To Salt Lake City Visitors to Salt Lake during the February Olympic Games will discover a new urban experience in a city that long has been identified primarily by the Mormon Tabernacle Tabernacle (tăb`ərnăk'əl), in the Bible, the portable holy place of the Hebrews during their desert wanderings. It was a tent, like the portable tent-shrines used by ancient Semites, set up in each camp; eventually it housed the Ark and an extraordinary, nearby natural environment. Jon Jerde's visionary ideas respond to today's universal interest in places that offer heightened experience and introduce a new understanding of urbanism, community and the ongoing global evolution toward connectivity. Value-creation with Citymaking is Documented in Jerde Projects The Jerde track record documents value-creation with citymaking worldwide: Jerde projects annually attract millions of visits by residents and tourists and significantly impact investment in and regeneration of their surroundings. Built projects, which total more than 35 million square feet, include Horton Plaza in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Universal CityWalk in Los Angeles, The Fremont Street Experience The Fremont Street Experience (FSE) is a pedestrian mall and attraction in downtown Las Vegas, Nevada. The FSE occupies the westernmost 5 blocks of Fremont Street and portions of some other adjacent streets. in Las Vegas, Mall of America Mall of America (also MOA, MoA, or the Megamall) is a shopping mall located in the Twin Cities suburb of Bloomington, Minnesota. It is just southeast of the junction of Interstate 494 and Minnesota State Highway 77, and is across the interstate from the in Bloomington, MN; Canal City Hakata in Fukuoka, Japan and Beursplein in Rotterdam, The Netherlands. Jerde's firm of Los Angeles-based urban planners and architectural designers, The Jerde Partnership International, is finishing work on more than 15 projects that will open between 1 November 2001 and the end of 2003. Among them will be Roppongi Hills and Dentsu world headquarters, Tokyo; Namba, Osaka; Cybercentre, Hong Kong; Core Pacific City, Taipei; Super Brand Mall, Shanghai; West Hollywood Gateway, West Hollywood and Bay Street, Emeryville, CA; and Palms, Las Vegas. On the boards in Europe are projects in Glasgow, Portsmouth, Rotterdam, Warsaw and Milan. |
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